PPAI Expo Daily - Monday - 2016

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January 11, 2016 PPAI EXPO DAILY™
PANTONE BRINGS NEW PRODUCTS, TOOLS TO EXPO 2016
By James Khattak
PANTONE®, the provider of color
systems and leading technology for
accurate communication of color, will
be at The PPAI Expo 2016 with new
products, features and opportunities.
Color can influence purchasing
behavior and transform a brand. Being
able to consistently meet customers’
color requests is critical in running a
successful business. Visit PANTONE
Booth #2651 on the trade-show floor
and learn what’s new for 2016.
PANTONE is introducing a number
of new products and features for
the promotional products industry in
2016, including the addition of 210
new Fashion, Home + Interiors (FHI)
colors to the 2,100 market-relevant
tones it already offers. Organic
shades, vibrant brights, earthy and
burnt mineral tones, pastels and more
give industry professionals a deeper,
more flexible color vocabulary to draw
from.
This year, the PANTONE FHI
Color Guide adds a new PANTONE
Color Number suffix, TPG (Textile
Paper – “Green”). All lead pigments
and chromium have been removed
from the TPG colorant combinations,
making them more eco-friendly and
in line with compliance standards in
Europe and elsewhere. The FHI Color
Guide has moved to a two-volume
format to better accommodate its
2,100 colors and new features.
Alongside the new colors,
PANTONE has rolled out the
PANTONE Plus Series Extended
Gamut Coated Guide, a new color
communication guide that brings
printing closer in line with PANTONE
Matching System Colors. It includes
simulations of all 1,729 Plus Series
Formula Guide Colors. Available via
special order, orders placed at Expo
are eligible for special show pricing.
For the first time, PANTONE’s
Coated Combo, comprised of the
Formula Guide Solid Coated and
Color Bridge Coated, is available at
Expo, although in limited quantities.
The Formula Guide Coated contains
1,755 solid color choices in large-
size swatches, while the Color Bridge
Coated features CMYK, HTML and
sRGB equivalents of all of the Guide’s
colors. A limited number of the
Coated Combo is available at Expo,
available first come, first served. Visit
PANTONE’s booth on the show floor
to learn more. n
GLUTTON URBAN
NEIGHBORHOOD CUISINE
Downtown
(8.5 miles from Mandalay Bay)
616 E. Carson Ave. #110
702-366-0623
$$
Choose small plates to share or
traditional large plates with a twist,
such as wood roasted chicken with
tasso ham and pickled stuffing
with bourbon sauce, or turkey and
guanciale meatballs with tomato
piquillo sauce and soft parmesan
polenta. Start your meal with pickled
tomatoes with whipped ricotta, basil
and grilled bread. For dessert, try the
caramel corn profiteroles with salted
caramel and popcorn ice cream.
EL DORADO CANTINA
Just Off The Strip
(3.7 miles from Mandalay Bay)
3025 Sammy Davis Jr. Drive
702-722-228
$$
Did walking all those miles on the
show floor make you hungry for
tacos? You’re in luck. Just off the
Strip, El Dorado Cantina features
cochinita street tacos and many other
authentic regional Mexican specialties
and Central American dishes. The
chefs insist on sustainably sourced
products that are free from antibiotics,
steroids and pesticides. Share the
gluten-free tableside guacamole and
if you’re feeling adventurous, or just
uninhibited, try the chapulines and you
can tell your family you ate sautéed
grasshoppers (in your choice of garlic
lime or habanero) in Vegas.
POT LIQUOR CONTEMPORARY
AMERICAN SMOKEHOUSE
Town Square Las Vegas
(1.8 miles from Mandalay Bay)
6587 South Las Vegas Blvd.,
Suite B-196
702-816-4600
$$
If you hail from a southern state, you
probably know that pot liquour refers
to the broth seasoned with salt and
smoked meat that is left over after
boiling greens. This barbeque restaurant
honors all varieties of barbecue and
makes its food, rubs, sauces and sides
in-house. Meat is cooked in Big Bank
Hank, the smoker, and Big Bank Hank
knows what he’s doing. The ribs are fall-
off-the-bone tender and the pulled pork
is moist and savory. Choose individual
items or a combination plate, such as
The Yard & The Coop. Don’t forget the
sweet cornbread.
BEST NEW OFF-THE-STRIP RESTAURANTS THAT WON’T BREAK THE BANK
By Julie Richie
They say that calories consumed in Vegas stay in Vegas. Or maybe they don’t say that. But you need your strength for all the leads you’re generating and
networking you’re doing. When you’re ready to venture off the Strip and away from the fray, here are some new choices that are winning rave reviews and won’t
cause a huge dent in your wallet.
LUCKY FOO’S
Henderson/Green Valley Area
(7.2 miles from Mandalay Bay)
8955 South Eastern Ave.
702-650-0669
$$
Travel just 15 minutes from the Strip
and you can please all the disparate
palates and dietary restrictions in
your party at Lucky Foo’s. Vegan and
gluten-free options dot the menu,
along with an elaborate sushi selection
(try the top-selling Inferno Roll if you
can handle the heat) contrasted with
items to please pickier or non-seafood
eaters, such as The One & Only Foo
Burger that features red onion bacon
jam. Extensive installations by local
artists make for an interesting, creative
ambiance.
Are you interested in learning more
about using color to sell, market
and merchandise products in your
campaigns? Reed Brackenridge,
PANTONE’s manager of digital
channels, and Numo Manufacturing
Creative Director Melissa
McCauley, will speak this morning
on how colors influence the
marketplace and how applying and
using colors in marketing efforts will
increase sales.
Monday, January 11
9:20 – 10:20 am
USING COLOR TO SELL,
MARKET AND MERCHANDISE
Lagoon H, Level 2
CAS: 1 Point
Free to members and nonmembers.