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January 11, 2016
PPAI
EXPO DAILY
™
What will be the biggest
challenge your business
faces in 2016?
Q&A:
Scott Perry
Director of Sales
TradeNet Publishing, Inc.
TradeNet’s challenge for 2016 continues
to be making sure distributors recognize the
reliability and “sell-ability” of our type of value-
priced products, in spite of competition from
suppliers who sell directly to end users and
in deference to higher-margin products that
typically dominate sales presentations.
Rick Greene, MAS
Regional Vice President
HALO Branded Solutions
The biggest challenge HALO Branded
Solutions will face in 2016 is living up to the
stunning bar-raising expectations of 2015.
This past year has easily been the very best
year ever, with our sales expected to exceed
$250 million, our recruiting goals smashed,
our acquisition effort superlative with Newton
coming on board and a few other significant
acquisitions, our marketing tools fine-tuned
and ramped up to bring the very best value to
our sales team, our Preferred Supplier program
bringing millions of dollars in rebate bonus
money to be paid out to the sales force and a
dozen other peak performance indicators that
have us scratching our heads about how to top
this in 2016.
Lance Stier
Managing Member
NC Chocolate Manufacturing LLC
(Chocolate Inn / Taylor & Grant)
The biggest challenge we will face in 2016 is the
continuous education of our distributor partners
about the capabilities of Chocolate Inn / Taylor
& Grant and Nassau Candy. We have the largest
specialty confectionery, gourmet food and natural
foods supplier business in North America and in
the promotional industry with facilities throughout
the U.S. and North America. We have struggled,
and we continue to struggle, to get that message
into the hands of all potential distributor
customers who recall the Chocolate Inn business
when it was only chocolate, before we made the
significant investment in expanding the printing,
decoration, customization and product line
capabilities of Chocolate Inn / Taylor & Grant.