PPB January 2017

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Attendees at the PPAI Expo 2017 have more than 100 education opportunities
to learn new ideas, best practices and tips on improving their careers and
businesses, and most are free to attend. Alongside these sessions are a series
of in-depth paid workshops on Sunday, January 8, with industry thought leaders
who will provide their audiences with takeaways, samples and resources.
The PPAI Expo 2017’s
In-DepthWorkshops Offer
Attendees Added Value
Garment Screen Printing:
Basic To Intermediate
Charlie Taublieb of Taublieb
Consulting, a technical
screen-printing consultant
with more than 39 years in
the industry, is hosting this
three-hour, hands-on session
in which he takes his audience
from artwork through finished
prints. The program includes
a discussion of the differences
between raster and vector
artwork and related software; an
integrated registration system
to decrease set-up times; and
the use of frames, mesh and
squeegees, as well as set-up
procedures. Taublieb will also
demonstrate much of what
he speaks about during the
session, and audience members
will come away with a better
understanding of garment
screen printing as well as
ways to increase efficiencies
and profits.
Sunday, January 8, 2017
12 – 3 pm
Breakers B
CAS: 3 points
Session Fees: $60
Members/$120 Nonmembers
Smart Sales Hiring
Everyone is in sales, no matter
what their job title is. In this
session, Troy Harrison, a
thought leader in the world of
sales and selling, and author
of Sell Like You Mean It –
Outselling Your Competitors
By Understanding Your
Customers, reframes sales
as communication. Every
encounter in life involves
communication, so everyone
is in sales. Sales, when done
right, is a two-way dialogue
with another person built on
trust. There are no shortcuts,
gimmicks or tricks. Instead,
Harrison says, sales is built
upon a PACT (passion,
authenticity, creativity and
trust) mindset. His session
will explain how we must
adapt our own preferred styles
of communicating to meet
another’s preferred method
to achieve the highest level of
sales success.
Sunday, January 8, 2017
12 – 3 pm
Lagoon J
MAS: 3 points
Session Fees: $60
Members/$120 Nonmembers
Walk, Talk And Negotiate
Like A CEO
In her session, Linda Swindling,
JD, CSP, a consultant, executive
coach and facilitator, and
past president of the National
Speakers Association/North
Texas, asks her audience what
would be possible if they could
show up powerfully, no matter
how high the stakes. How much
time could they save if they
stopped negotiating deals where
there was no chance of winning?
What risks would they take if
they were prepared for any
situation or negotiation tactic the
other side tried? Negotiations,
whether to influence a decision
maker at work, get better deals
in business, or to persuade
friends and family, can improve
outcomes when the results really
matter. Swindling’s presentation
will equip her audience to ask
outrageously to get what they
want, win with integrity, increase
their executive presence and
influence with leaders and
decision makers, pursue only
winning deals and know when to
walk away.
Sunday, January 8, 2017
12 – 3 pm
Lagoon A
MAS: 3 points
Session fees: $60
Members/$120 Nonmembers
Using The Marketing
Funnel To Outperform
The Competition
Focus is the name of the
game when trying to maximize
marketing energies. Today the
shotgun approach that most
folks incorporate is grossly
ineffective and expensive. In
this session, Cliff Quicksell,
MAS+, with Cliff Quicksell &
Associates, shares a marketing
funnel tool, which along with
classifying and categorizing
to creatively target the right
clients and prospects, will help
dramatically flatten the curve
and maximize marketing efforts.
Attendees will leave with an
in-depth understanding of the
effectiveness of the marketing
funnel, how to use the tool in
developing personal marketing
and how to incorporate it into
discussions with clients, and
hear actual case histories and
their successes.
Sunday, January 8, 2017
12 – 3 pm
Lagoon L
CAS: 3 points
Session Fees: $60
Members/$120 Nonmembers
Charlie Taublieb
Linda Swindling
Troy Harrison
Cliff Quicksell, MAS+
Register for these paid sessions when you register for
The PPAI Expo at
| JANUARY 2017 | 105
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