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A
s a promotional products
distributor for more
than 34 years, I’ve learned to
consistently hit the bullseye by
delivering promotional products
that meet or exceed our clients’
expectations. It’s a process that
includes the crucial elements of
proper branding, choosing safe
and ethically sourced products,
and delivering on time.
In my experience working with
suppliers, the six steps described
below have helped me hit the
mark on client campaigns and
projects again and again.
1
Choose suppliers
carefully.
At age eight,
my mom enrolled me in group
guitar lessons. I had no idea at
the time how much learning
to play the guitar, and then
being part of a band, would
help me later in life. But think
about it: every time you act on
a request from a client, you’re
the conductor of an orchestra—
choosing products, ideas,
packaging and decorating from
a number of trusted resources,
and putting them together
for a big finish. Our company
subscribes to SAGE and we
utilize its tools to filter products
based on quantity, budget and
delivery time. Another tool
enables us to filter suppliers
who can meet specific needs.
All things being equal, I prefer
to work only with suppliers
that have a “B+” or higher
rating, because my reputation
hinges on the quality of the
suppliers with whom I work.
2
Build trust.
Like
marriage and family,
supplier/distributor
relationships are important.
Over the years I’ve developed
solid relationships with suppliers
who are as committed and
conscientious about quality as
I am. Some orders are simple;
some are complex. A simple
order is when a customer
orders a single stock item
with their logo and/or copy.
Many suppliers offer 24-hour
turnaround at no extra cost. Our
team frequents this service on a
regular basis because a quick-
Build a solid
supplier-
distributor
bond with
these best
practices.
Relationship Goals
by
Ken Tuvman, CAS
22
|
JANUARY 2017
|
INNOVATE