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4

Perspectives

Going The Distance

8

Feedback

11

INNOVATE

12

Question

Gifts That Go

The Extra Mile

14

Eye On Apparel

Activewear

22

Guest Viewpoint

Creativity Is Meaningless

37

GROW

38

Market To Market

Agriculture Industry

46

Editor’s Picks

Kitchenware

54

Management

Are You Ready To

Be Acquired?

65

THINK

66

Fast Forward

Taking Online Ads For A Spin

72

Entrepreneur

Flip Your Mental Switch

To Success

76

Product Responsibility

Duty Reductions

82

Profile

Strategies, Ltd.’s Doug Dobbe

85

CONNECT

86

Inside PPAI

92

Close Up

American Solutions for

Business’s

Sarah Thomas

94

Day In The Life

Greg Coffman

96

Snapshots

100

People News

102

Datebook

104

New Members

112

The Creative Calendar

24

SERVICE

SUPERHEROES

Eight Who Create

Unforgettable

Customer Service

56

SALES

STRATEGIES

Rev up prospects

and longtime

clients with these

smart strategies

contents

Promotional Products Business

The Of cial Business Monthly of Promotional Products Association International

NOVEMBER 2016

SALES

SHIFT

YOUR

INTO TOP

GEAR

|

NOVEMBER 2016

|

3