PPB November 2016

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PPAI’s Get In Touch! Campaign Highlights The Power Of Promotional Products
PPAI introduced its Get In Touch! Industry Branding Initiative in September at Advertising Week in New York City at a PPAI-sponsored
seminar featuring author, blogger and master marketer Seth Godin. e Get In Touch! campaign targets advertising buyers with a
ve-year, multi-million-dollar branding initiative designed to increase awareness and improve the overall perception of the promotional
products industry while communicating the importance of the promotional consultant, resulting in a larger share of advertising dollars
for the promotional products industry.
ere’s little doubt promotional
products work. And they are likely
the most a ordable advertising
medium available to small business
entrepreneurs and new start-ups. Just
check your pockets and count how
many branded items you carry around
and use daily. Talk about unlimited
advertising impressions with your
targeted audience and beyond!
And nominal holiday thank-you
gifts—logoed, personalized promotional
apparel, products—leave the ultimate
positive impression that never fades
away over time, keeping you top-of-
mind, all of the time. Want to generate
results, again and again? Promotional
products work!
JOHN MICHAEL HUDICKA, CAS
Promotional Consultant
Bryn Mawr, Pennsylvania
Great work at Ad Week! I’m a big fan
of the Get In Touch! campaign and the
collaboration with Seth Godin. I really
like how [PPAI President and CEO Paul
Bellantone, CAE, during a Q&A with
Godin] pointed out that digital companies
are using promo to market themselves.
I’ve been evangelizing that message for
years. I highly recommend attending
SXSW Interactive because the streets of
Austin are lled with examples of digital
marketing and media companies using
products to promote themselves.
BRAD WHITE
Director of Promotional Marketing
Taylor Communications
Dayton, Ohio
UPIC: SF00001
Supporting
The Industry
I just wanted you to know
that being in the state of
Montana, without a regional
a liate, we depend totally
on PPAI. I lead the charge at
our company for education,
a liation and commitment
to PPAI. We have a great,
educated, ethical and
talented sta that faithfully
attends our favorite
show, e PPAI Expo.
ank you, PPAI, for
being there for all of
us, even the ones in the
great state of Montana.
CATHY HAMMER, MAS
Director of Marketing
QBS Safeguard
Billings, Montana
UPIC: QBS
Celebrating PPB’s 2016 Best Bosses
In its October 2016 Best Bosses feature, PPB sought out and spotlighted 11 of the industry’s top peoplemanagers.
Well deserved! And I could not agree more. I
still ask myself “What would Michael [Stoll] do?”
almost four years after working for the man.
Congrats to a truly great motivator and mentor.
TOM LEVY
Vice President of Sales and Marketing
Global Sourcing Connection
Riverwoods, Illinois
UPIC: 52262-01
After 23 years in this industry and several amazing
bosses, Henrik [Johansson] is not like any of the
others. He encourages us to think outside the box
and look for ways to go further and domore for our
clients and for each other. Andmost importantly,
do it with integrity and fun! Boundless is blessed to
have this great guy at the helm!
DONNA PEARCE, CAS
Independent Sales Consultant
Boundless
Lakeland, Florida
UPIC: Bound784
8 | NOVEMBER 2016 |