5 / 94
4
Perspectives
Creating Awareness And Validity Around Promotional
Products
8
Feedback
INNOVATE
10
Profile
Dan Scully, Scully Inc.
12
Eye On Apparel
Eco-friendly apparel
18
Question
21
Professional Development
11 unmistakable traits for aspiring women leaders
GROW
38
Market To Market
Restaurants/Bars
46
Editor’s Picks
Eco-conscious products
52
Small Business
Five key lessons to keep young businesses on track
THINK
54
Fast Forward
Positivity Equals Productivity • Five Minutes With
Matthew Crownover • Betamax, We Hardly Knew Ye •
On Your Honor • Tell Your Tale
59
Product Responsibility
CPSC consent decrees have far-reaching impact
63
Management
Five key workforce trends to watch in 2016
66
Promotions
Supplier Etching Industries crafts a catalog that
functions as a stunning conversation piece
CONNECT
68
Inside PPAI
73
Close Up
Mike Landry, Tumi
76
Factory Floor
Sound Line LLC
78
Snapshots
82
People News
84
Datebook
86
New PPAI Members
88
The Creative Calendar
FEBRUARY 2016 •
PPB
• 3
CONTENTS
ON THE COVER:
Illustration by Yo!Media with artwork by CPDesign
CONTENTS
/ February 2016
Promotional Products Business
: The Official Business Monthly Of Promotional Products Association International
24
INNOVATE
The Top Campaigns Of The Year
An inside look at 21 Pyramid Award-winning
promotions
By Tina Berres Filipski
12 38
66 73