PPB February 2016

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FEBRUARY 2016 • PPB • 9
each was keenly important to learn
about. Am I an expert in any of those
arenas? No, but I am much better edu-
cated and aware of things that prior to
these webinars I was not.
Thank you for all of the work to
make this happen. I cannot imagine how
much time and effort has been devoted
to these issues. My hat is off to you.
Bruce Crumbliss
General Manager
Custom Stuffed Tees
Chattanooga, Tennessee
UPIC: stuffedt
PPAI’s Industry Branding
Initiative Leads The Way
In May, the PPAI Board of Directors
approved the Association’s Industry
Branding Initiative, a five-year plan to
position promotional products as a top-of-
mind and preferred advertising and market-
ing tool among professionals responsible for
branding, advertising, media planning and
media buying. PPAI developed the branding
initiative aided by research on buyer pur-
chasing habits and preferences, and in collab-
oration with industry leaders, PPAI’s Public
Relations Advisory Group and the
Chairman’s Roundtable Work Group.
Just as a digital device is now carried
by almost everyone, 24/7/365, advertisers
would be hard pressed to find anyone
without one, if not multiple, logoed pro-
motional products on their person at all
times. If it’s for me, and free, the general
public’s gotta have it!
Props to PPAI for promoting the
cost-effective benefits of this long-time
advertising medium. In a crowded mar-
ket of media choices, even advertisers
need reminding of what really works to
promote their brands’ visibility and
accessibility amidst targeted markets and
buyers. PPAI continues its mission to
articulate, educate, motivate and translate
advertisers’ messages, again and again.
John Michael Hudicka, CAS
President
Ardmore, Pennsylvania
UPIC:
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