PPB July 2015

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96 • PPB • JULY 2015 POP QUIZ
Your Name:
Company:
Email:
Phone:
JULY 2015
CIRCLE THE CORRECT ANSWER
below and submit your answers by July 10,
2015 (and remember to fill in your contact
information below):
1. In this month’s Editor’s Picks, all of the
following were cited as trends driving U.S.
manufacturing in 2015 except:
a) Domestic access to capital
b) Consumer perception of quality
c) Increased spending on automation
and equipment
d) Demand for exports
2. In the Management column, financial
analyst Jamie Watson says the first and
most common metric for business owners to
track is:
a) Revenue growth
b) Gross margin
c) Cash flow
d) Net income
3. All the following are myths some distrib-
utors believe about selling incentives and
premium products except:
a) Premium companies sell direct to my
clients. I shouldn’t bother.
b) No one likes receiving premium
products.
c) My quantities won’t meet the
minimum order requirements.
d) The margins are too tight on
incentives to make any money.
4. This month’s Perspectives is about which
mobile device?
a) Tablets
b) Smartphones
c) Beepers
d) USBs
5. In Fast Forward, one way to snag a
celebrity endorsement for your product or
client’s campaign is to:
a) Call the celebrity personally—
multiple times
b) Try to arrange a meeting as the
first step
c) Mail your product or branded
promotional item to the celebrity
d) Submit a proposal
Submit your answers by July 10, 2015. Here are
three ways to respond: 1. Scan and email this
page to: . 2. Fax this page to: 972-
258-3004. 3. Submit your answers online at
. Click the July cover to see the Pop
Quiz logo. You will be notified if your name is
drawn. One entry per person, please. There will
be one winner per issue and previous Pop Quiz
winners are ineligible. Good luck!
Congratulations
to June’s winner:
David Schwartz,
Pinnacle
Promotions
Hint:
All of the
answers are found
in articles in this
month’s issue.
SO YOU THINK YOU’VE READ this issue pretty thoroughly,
huh? Let’s test your recall. Answer the five questions in this
month’s PPB Pop Quiz correctly and be entered into a
drawing for a chance to win a $50 retail gift card.
Deadline: July 10, 2015.