5 / 100
4
Perspectives
What Smartphone Use Really Says About You
8
Feedback
INNOVATE
10
Profile
TBK Promotions, Inc.
12
Eye On Apparel
American-made apparel
17
Sales
Discover the way to anchor your brand and be
memorable
21
Question
GROW
32
Market To Market
Nonprofits
39
Management
Simple, smart metrics for small-business owners
42
Editor’s Picks
Made In The U.S.A.
THINK
60
Fast Forward
You Look
Scent
-Sational • Five Minutes With
David Fiderer • Bizwords • Goody Bags • Dine-in Or
Carry-out? • Snag A Celebrity Endorsement • Toe The
Party Line • Follow The CEO
65
Product Responsibility
Responsible sourcing and procurement sends clients a
powerful message
69
Productivity
A new, proven way to achieve your sales goals
73
Promotions
Though often under the radar, there is no end to the
work of nonprofits
CONNECT
76
Inside PPAI
80
Close Up
Michael Emoff
82
Day In The Life
Mike Schenker, MAS
84
Snapshots
86
People News
88
Datebook
90
New PPAI Members
96
Pop Quiz
JULY 2015 •
PPB
• 3
CONTENTS
ON THE COVER:
Illustration by Ksenia B
CONTENTS
/ July 2015
The Official Business Monthly Of Promotional Products
Association International
50
GROW
Debunking The Myths About
Selling Premiums & Incentives
First in a two-part series
By Tina Berres Filipski
24
INNOVATE
Industry-Wide Pride
Industry organizations turn out to celebrate
Promotional Products Work! Week
By James Khattak
BE A WINNER!
PAGE 96