PPB March 2015

MARCH 2015 •

PPB

• 15

EYE ON APPAREL

‘Race Hat’

Not just for looks, this cap brings means busi-

ness with a one-hand adjustable buckle and quick-dry

properties.

alphabroder

UPIC: BRODER

What’s The Best

Decoration Method?

A variety of decoration techniques can be

applied to headwear, but for basic cap styles,

embroidery provides the most versatility and

the greatest number of options for logo place-

ment, says Lori Anderson, marketing manager

at River’s End. “You can embroider the front,

back and either side of most of our caps.”

Ringing In The New Year

FORMAL HEADWEAR HELPED TURN New York

City’s Times Square pink on behalf of CoverGirl Cosmetics

and

Cosmopolitan

magazine’s New Year’s Eve Celebration.

The duo officially hosted the December 31, 2014, ball-drop-

ping event, passing out imprinted pink top hats and balloons

to the approximately 1 million visitors.

CASE STUDY

‘Treadplate’ Cap

Four words: liquid metal dia-

mond plate. A six-panel cotton cap never had it

so good.

Paramount Apparel International, Inc.

UPIC: AMER0034