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HE USEFULNESS OF CAPS and
hats in promotions is a no-brainer,
with each offering opportunities for
easy upsells and huge potential for brand
impressions. The challenge lies in crafting
fresh headwear promotions that fetch atten-
tion and convey value. With this accom-
plished, all you really must do is collaborate
with your client and supplier to complete the
order. Here, we supply answers to top-level
inquiries about decorating and ordering hats
and other exciting head coverings, freeing you
to spend more time devising show-stopping
headwear solutions.
TAMA UNDERWOOD IS AN ASSOCIATE EDITOR FOR
PPB
.
T
INNOVATE
12 •
PPB
• MARCH 2015
PUT ON YOUR
THINKING CAP
IT’S TIME TO BRAINSTORM FUN IDEAS
FOR HEADWEAR PROMOTIONS.
BY TAMA UNDERWOOD
EYE ON APPAREL