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56
GROW
On The Up And Up
A quick look at nine of the industry’s
fastest-growing companies.
By Pamela Fields Webb
4
Perspectives
Words And Phrases Better Left In 2014
8
Feedback
INNOVATE
12
Profile
Barbara Dail, MAS
14
Eye On Apparel
Golf wear
21
Question
25
Personal Development
Stop dreaming of the future and start living it
GROW
36
Market To Market
Safety/Security
43
Sales
Seven ways to progress from commodity order taker to
promotional consultant
47
Sales
Sales and marketing books that will positively
shape your career
50
Editor’s Picks
Quality products under $1
THINK
70
Fast Forward
Snack Attack • Can A Robot Do Your Job? • Bizwords •
Snooze, So You Won’t Lose
75
Product Safety
Our industry is now in the spotlight. Here’s how to
manage it
79
Promotions
Designing campaigns for fellow marketers helps drive
achievement and quality.
CONNECT
82
Inside PPAI
86
Close Up
Mike Szymczak
89
Day In The Life
Leland Felsenthal
93
Snapshots
97
People News
100
Datebook
102
New PPAI Members
106
Pop Quiz
JANUARY 2015 •
PPB
• 3
CONTENTS
28
INNOVATE
PPAI Hall Of Fame
Giving back comes full circle.
By Brittany Glenn
ON THE COVER:
Photo by Chris Fritchie
CONTENTS
/ January 2015
The Official Business Monthly Of Promotional Products Association International
BE A WINNER!
PAGE 106