Williams knows a game winner when she sees one, and the Igloo Day Chiller Backpack Cooler makes the roster. “I would love to try this cooler. I have been eyeing it,” Williams says. “It’s a standout from the tons of neutral bags I already own, it would be a pop for my clients’ brands as well.” Made to hold 12 cans, the backpack cooler is crafted from 100% recycled postconsumer polyester exterior fabric and a mix of recycled and virgin foam insulation. Adjustable backpack straps and stretch mesh pockets make it a solid option for outdoor activities, and an exterior stash pocket keeps keys and other essentials secure. Gemline / PPAI 113948, Platinum / gemline.com With its stylish color options and a unique shape, the ASOBU Orb Bottle is sure to grab attention. “This is one of my favorite unique pieces of drinkware to show my clients. It stands out among a sea of bottles, making the piece unique for the brand,” Williams says. Holding up to 14 ounces of your favorite drink, the bottle keeps beverages warm for 12 hours and cold for a full 24. The ceramic inner coating helps keep drinks fresh, and the lid doubles as a cup, making the rightsized pour easy. Leakproof and spillproof, this bottle is ready to go anywhere. “This will be great for outdoor watch parties and general everyday use afterwards,” Williams adds. Ad-N-Art / PPAI 236926, Standard-Plus / adnart.com Williams is a big fan of Chameleon Like’s custom journals. “They’re one of my favorites because not only do you get a full color, edge-to-edge canvas for creative design, you can add tip-in pages to boost your message,” she says. “Use this feature to add in themed stickers, the invite to your watch party, the team schedule, or have fun with a bracket!” The Full Color Value Perfect Bound Journal comes in three size options and features a flexible soft-touch cover and 70 white pages. Clients can choose from blank, lined, graph or dotted pages. Other customization options include pen loops and pens, elastic closures and a full-color process liner. Chameleon Like / PPAI 209189, Silver / chameleonlike.com Williams recommends the Terra Pack 2-in-1 Backpack and Lunch Cooler. “This was a lifesaver for me and my family. Between blankets, raingear, snacks and drinks for soccer games, zoo trips and hiking/camping, it fit almost every occasion I tested,” she says. The product combines the convenience of a backpack with the practicality of a cooler, keeping essentials, food PPAI • MAY 2026 • 11 Use Case | Essentials
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