The World Cup isn’t just a game. It’s a global merch moment brands can’t afford to miss. By Sarah Luna On The Pitch leolintang / Shutterstock.com AMANDA WILLIAMS Owner/Founder Branding Treasures PPAI 832773, Standard-Plus Cincinnati, Ohio YOU CAN’T BE A REAL FAN of the game without a Stadium Scarf. Williams says the item is a staple of soccer crowds. “It’s a fun wearable without the hassle of sizes, and great for any age.” The 100% acrylic scarf offers Pantone-matched colors printed anywhere on the material, along with Pantone-matched fringe or embroidery. At approximately 6 inches wide and 46 inches long, it provides ample space for logos or messaging. “These are great because they have a large area to focus on the brand and event,” Williams adds. Pop! Promos / PPAI 564497, Gold / poppromos.com The Sigma Clear Zippered Tote is made of translucent PVC, allowing for quick, easy entry into stadiums. The clear material also helps users locate their belongings, making organization simple. “It’s a useful product for venues that have security requirements,” Williams says. A zippered main compartment keeps personal items secure, while 25-inch shoulder straps provide allday comfort. And the bag doesn’t get put away when soccer season ends. “Even after a day at the beach, you can toss your sandy gear in the bag to keep your car clean, then rinse it out later,” she adds. Gemline / PPAI 113948, Platinum / gemline.com 10 • MAY 2026 • PPAI Essentials | Use Case
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