Perfect Promo Alteryx Fires Up Engagement With Virtual BBQ Experience A hands-on activation brought customers and prospects together across countries. Alteryx teamed up with Whitestone (PPAI 666851, Gold), PPAI 100’s No. 34 distributor, to launch BBQ Bites & Insights, a virtual campaign designed to introduce the Alteryx One analytics platform in a creative and accessible way to engage customers and prospects across the United States, Canada and Latin America. Whitestone built a custom redemption site and fulfilled premium branded barbecue kits that included an engraved cutting board, apron, thermometer and recipe cards. The items were delivered directly to participants’ homes. The live event alternated between expert demos and guided grilling, creating a fun, memorable environment for learning. The results exceeded expectations with more than 300 kits delivered, an ROI roughly 830% above projections and recognition as Alteryx’s secondhighest pipelinedriving program after free trials. 74 • APRIL 2026 • PPAI
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