PPAI.ORG/MEDIA 11.26 Spring Fashion Preview p. 10 PPEF Scholars p. 34 What Is Merch Moves Us? p. 63 The PPAI Expo 2027 Sneak Peek The branded merchandise industry’s largest and longest-running trade show returns to Las Vegas on January 11 with several exciting new features and favorite attractions. p. 28
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4 From PPAI 16 Thoughts On Leaving Behind Legacies, Not Just Logos 7 Creative Calendar Essentials 10 In Style 2027 Spring Fashion Preview 14 Solutions Spotlight Multi-Line Reps 18 Use Case What’s New In Branded Merch? Must Read 24 Why Branded Merchandise Is The Ultimate Study Buddy Merch can help private tutors and test prep companies. Community 58 Buzzworthy Mic Drop 61 Merch Canada PPPC Rebrands To Merch Canada | Promo Canada 63 Inside PPAI 67 Datebook 72 Merch Moves Us CONTENTS VOLUME 50, ISSUE 10 8 Committed Leaders Thanks to these member companies for supporting the PPAI Responsibility Summit. 54 54 Building Momentum One Student At A Time PPEF has awarded more than $4 million in scholarships to students. Meet this year’s class of recipients. 34 34 The PPAI Expo 2027 Sneak Peek The branded merchandise industry’s largest and longest-running trade show returns to Las Vegas on January 11 with several exciting new features and favorite attractions. 28 28 11.26 • NOVEMBER 2026 • 3
From PPAI Danny Rosin, CAS PPAI Board Chair 11.26 16 Thoughts On Leaving Behind Legacies, Not Just Logos THIS ONE GOES OUT to everyone in sales (which is all of us). The choices we make today will shape our industry’s reputation tomorrow. It’s not just about sustainability, although you know how critical that is. I want to challenge you at the highest level to sell like your work matters, because it does. Here are some suggestions to give us all a jolt as we crush Q4 and charge into 2027 with an upgraded experience at The PPAI Expo and a healthy disregard for coasting. 1. Sell like your kids are watching – they are. Would you be proud explaining who made it, how it was made, what it did for the client and why you recommended it? 2. Your reputation is being built one recommendation at a time. Every PO quietly answers the question: What kind of salesperson are you? 3. Turn suppliers into partners, not just producers. Be vulnerable and share your client’s information, budget and goals, and watch better results be the outcome. 4. Give the client something better to measure than units and price. Conversation. Connection. Participation. Pride. Behavior. Belonging. Impact. 5. Stop confusing high margin with the best outcome. Sometimes the smartest sale makes a client look brilliant, the recipient feel something and the salesperson a little less money. 6. Responsible sourcing shouldn’t live naked and afraid in the sustainability department. It should live in every salesperson’s brain. 7. Don’t sell landfill with a logo on it. If nobody wants it without the logo, adding a logo probably isn’t going to improve matters. 8. Make giving back and social impact part of your idea. Purpose is much more powerful when it is designed from the beginning. 9. Cheap has a hidden price tag. Someone, somewhere or something usually pays for that extra 38 cents you squeezed. 10. Trust compounds faster than commission. The sale you walk away from because it isn’t right may be the reason the client calls you for the next 10 years. 11. Create case studies, not order histories. If the story ends with we delivered 5,000 things on time, you probably haven’t reached the interesting and important part yet. 12. Be referable. Ask yourself: Was this work good enough, thoughtful enough and original enough that the client will tell someone else about us without being asked? This is the best type of advertising. 13. Think beyond the recipient. Who made it? Who shipped it? What resources went into it? Where will it end up? Who benefits because it existed? 14. Make money and make an impact. These aren’t opposing ideas. The future belongs to businesses smart enough to figure out how to do both. 15. Do PPAI Pyramid Award-worthy work. Not because you need another piece of hardware on the shelf, but because award-winning case studies usually begin with solving something meaningful rather than selling something available. 16. Leave the industry better than you found it. The ultimate test might be whether the next generation, including our own kids, sees this industry and thinks: I want to be part of that. Very few will remember our monthly sales numbers. But they will remember the trust we earned, the choices we made, the people our work helped and whether we left this industry more respected than we found it. Sell accordingly. The choices we make today will shape our industry’s reputation tomorrow. It’s not just about sustainability, although you know how critical that is. I want to challenge you at the highest level to sell like your work matters, because it does. 4 • NOVEMBER 2026 •
SENIOR DIRECTOR, MEDIA, RESEARCH & PUBLIC AFFAIRS Josh Ellis JoshE@ppai.org DEPUTY EDITOR John Corrigan JohnC@ppai.org SENIOR NEWS EDITOR Jonny Auping JonnyA@ppai.org ASSOCIATE EDITOR Hanna Brookshire HannaB@ppai.org MARKET ECONOMIST & DIRECTOR, RESEARCH & PUBLIC AFFAIRS Alok Bhat AlokB@ppai.org PUBLIC AFFAIRS MANAGER Rachel Zoch, CAS RachelZ@ppai.org RESEARCH COORDINATOR Shiella Aparis ShiellaA@ppai.org CONTENT SPECIALIST Russ Tan RussT@ppai.org ART DIRECTION SPARK Publications SPARKpublications.com 704-844-6080 ADVERTISING MANAGEMENT ACCOUNT MANAGERS Connie Brazil Nick DiNicola Luke Huebsch Heather Mangold Mark Rykojc PPAI.org/account-managers ADVERTISING CONTACT Danah Dean 972-258-3031 DanahD@ppai.org PRESIDENT & CEO Drew Holmgreen, CAS 888-I-AM-PPAI CHIEF REVENUE & EXPERIENCE OFFICER Ellen Tucker, MAS, CAE DIRECTOR OF FINANCE Renae Ward CHIEF MARKETING OFFICER Melissa Ralston, CAS CHIEF OPERATING OFFICER Christopher Cheney DIRECTOR OF SALES Michele Schwartz, CAS DIRECTOR OF TECHNOLOGY John Twist DIRECTOR OF CORPORATE RESPONSIBILITY & SUSTAINABILITY Elizabeth Wimbush, CAS DIRECTOR OF PROFESSIONAL DEVELOPMENT Jessica GibbonsRauch, MAS SENIOR DIRECTOR, HUMAN RESOURCES Eliana White BOARD OFFICERS CHAIR OF THE BOARD Danny Rosin, CAS Brand Fuel IMMEDIATE PAST CHAIR Denise Taschereau, CAS Fairware CHAIR-ELECT OF THE BOARD Zack Ottenstein The Image Group VICE CHAIR, FINANCE SERVICES Mark Gammon PCNA BOARD MEMBERS REGIONAL RELATIONS COMMITTEE DELEGATE TERM EXPIRING 2027 Kara Keister, MAS Social Good Promotions AT LARGE DIRECTOR Samantha Kates Spector TERMS EXPIRING 2027 Frank Myers S&S Activewear TERMS EXPIRING 2028 Erin Reilly Pop! Promos TERMS EXPIRING 2029 Kate Alavez PromoShop TERMS EXPIRING 2030 Joseph Sommer Whitestone Bruce Barnet Charles River Apparel Mark Gammon PCNA PPAI HEADQUARTERS 3125 Skyway Circle North, Irving, Texas 75038-3526 Phone: 888-IAM-PPAI (426-7724) www.ppai.org, pubs. ppai.org READER RESOURCES SUBSCRIBE TO PPAI MAGAZINE: Subscribe online at pubs.ppai.org or send your name, title, company name and mailing address, along with phone and fax, to PPB Subscriptions, 3125 Skyway Circle North, Irving, Texas 75038. Or phone in your subscription to 972-258-3019. Include payment with your order. Visa, MasterCard and American Express are accepted, along with checks. Additional member subscriptions are $58 for PPAI member companies (U.S.), $70 (Canada and Mexico) and $75 (international). Nonmember subscriptions are $72 (U.S.), $82 (Canada and Mexico) and $92 (international). Please allow four to six weeks for start of subscription. ADVERTISE IN PPAI MAGAZINE: Download a media kit with rates and specs for all PPAI print and digital publications at media.ppai.org, or call 972-258-3019 or email mediasales@ppai.org. Promotional Products Association International 6 • NOVEMBER 2026 •
Exceptional Promotions SPECIAL OBSERVANCES CALL FOR Use these key dates and seasonal celebrations to spark creative campaigns your clients will love. Compiled by Hanna Brookshire NATIONAL HUMAN RIGHTS MONTH Product Idea: Nothing brightens a dreary winter day like delicious cookies. This customizable Fresh Beginnings Gourmet Classic Cookie Combo tin includes three dozen gourmet cookies: chocolate chip, oatmeal raisin, chocolate double chip and crystal sugar. These treats have a one-month shelf life, and the price includes a full-color custom imprint on the lid. NC Custom / PPAI 111662, Silver nccustom.com December 4 NATIONAL COOKIE DAY 11 NATIONAL STRETCHING DAY 21 CROSSWORD PUZZLE DAY NATIONAL BLOOD DONOR MONTH Product Idea: The Cuffed Rib Knit Beanie is a great way to stay warm and look stylish at the same time. This classic beanie comes in black, navy and gray, and it features a faux leather patch on the front cuff to add your client’s branding. The hat is one-size-fits-all, making it great for large group gifting. Prime Line / PPAI 112744, Silver primeline.com January 3 NATIONAL DRINKING STRAW DAY 15 NATIONAL HAT DAY 23 NATIONAL HANDWRITING DAY NATIONAL BLACK HISTORY MONTH Product Idea: Prepare for some spring showers with the Horizon 44-Inch Arc Auto Open + Close Portable Umbrella. Featuring an automatic open and close mechanism, the umbrella is compact enough to easily fit in a purse or backpack. It comes in black, navy, red and royal blue and features a onecolor screen imprint on one of the panels. Ariel Premium Supply / PPAI 161650, Platinum arielpremium.com 4 NATIONAL SWEATER DAY 10 NATIONAL UMBRELLA DAY 17 NATIONAL RANDOM ACTS OF KINDNESS DAY February • NOVEMBER 2026 • 7
Help your clients give gifts their employees will appreciate. At Diamondback Branding, we transform premium favorites like YETI drinkware and Bookaroo notebooks into memorable corporate gifts. ENGRAVED YETI 24 oz Rambler Mug with DuraSip Ceramic Lining PRINTED Bookaroo Bigger Things Notebook ASI 49546 | PPAI 655170 | SAGE 51093 | 512-800-4555 ORDERS@DIAMONDBACKBRANDING.COM | WWW.DIAMONDBACKBRANDING.COM Gifts They Keep.
PROMOTIONAL PRODUCTS TO BE UNIVERSALLY VALUED 11.26 Essentials IN STYLE p. 10 SOLUTIONS SPOTLIGHT p. 14 WHAT’S NEW IN BRANDED MERCH? Nothing wrong with tried-and-true products, but why not spice things up with some new and innovative branded merchandise? page 18 Zaid Creative Studio / Shutterstock.com • NOVEMBER 2026 • 9
2027 Spring Fashion Preview It might seem early, but spring trends are already emerging. From bold colors to ’90s-inspired accessories, read on to find out what will be popular in 2027. By Hanna Brookshire AS FALL BEGINS, the fashion world is already looking ahead to spring 2027. Following Copenhagen Fashion Week and New York Fashion Week, some distinct trends are beginning to take shape, focusing on bold, colorful looks that allow for personality to shine through. The Kate Spade Gilded Garden Brooch from Harco Incentives is a designer gift that is on trend, both for spring and year-round. This brooch is crafted in brass with gold-tone plating and features cubic zirconia, adding some extra sparkle to any outfit. This gift could be worn by anyone, and its three-dimensional design helps it stand out. It would be perfect for a lapel, blouse or on a purse strap. Harco Incentives PPAI 410298, Standard-Base premiumincentive.com Master1305 / Shutterstock.com 10 • NOVEMBER 2026 • Essentials | In Style
A lot of the trends have vintage roots, including many ’90s-inspired styles like scarves, bandannas and brooches. Silk patterned scarves are having a big moment in fashion right now, and they can be used as belts, hair accessories, neckties and more. Bandannas are also popular and can be used in similar ways. Brooches have been slowly creeping back into the limelight as well. They could be seen adorning lapels at the Emmy Awards and have been making a big impact on the runway. Popular styles include antique metal brooches and large fabric flowers. These can be worn on lapels, along necklines, on hat brims, purses and more. When it comes to footwear, flipflops are seeing a major comeback. They might not be office-ready, but they are perfect for traveling around town or going to the pool. Beyond specific items, minimalism is still a go-to style, but maximalism is beginning to have a resurgence. With so much of life becoming increasingly streamlined with the help of new technology, many fashion-forward individuals are seeking out ways to stand out from the crowd and embrace their messier side. This is where accessories and bold colors can really help elevate a look. Picking pieces that are personalized and unique is a great way to add a fresh touch to any outfit. While neutrals and basics will always have their place, certain bold hues can help bring some new life to wardrobe staples. Trending colors for spring include red, moss green, yellow and bold blues. With these trends in mind, here are some products that are perfect for spring. Sock101’s Flip Flops are a fun way to represent a brand with every step. These sandals feature a fully printed sole with your choice of black or white straps. Each pair comes with a high-quality shoe bag, and you can upgrade to custom packaging to add an extra personalized touch. Sock101 / PPAI 625402, Silver sock101.com The Slip Scarf – Mimic from Numo is a versatile accessory that brings a touch of luxury to a look without breaking the bank. This 22-inch square scarf is made of Numo’s Mimic fabric, which is a premium polyester-based fabric that has the look and feel of silk without the premium price tag, and then customized with your full-color sublimation design. Numo / PPAI 112597, Gold / numomfg.com Looking for an upgrade from your basic T-shirt? The Lexi Pointelle Short Sleeve Henley from Marine Layer is a vintageinspired shirt that comes in a lovely shade of red called Dusk Rose (as well as Antique White and a trendy Dark Olive). The shirt is made from soft and stretchy fabric and comes in sizes XS-XL. Marine Layer / PPAI 690355, StandardBase / marinelayer.com • NOVEMBER 2026 • 11 In Style | Essentials
Bandanna Promotions by Caro-Line’s Rotary Dyed 100% Cotton PMS Custom Color Bandanna is a fully customizable 22-inch square bandanna that is sure to turn heads. These lightweight cotton bandannas are proudly made in the USA and imprinted using an eco-friendly rotary printing process. Caro-Line / PPAI 113413, Silver / caro-line.net The 1810 Ideal Tubular T-Shirt from Next Level Apparel is ready to become your go-to spring tee. It comes in 46 colors, including the pictured Pacific Blue, as well as trendy Red, Royal Blue, Vintage Yellow, Kelly Green and Hot Pink. Made from 100% cotton, this shirt is ideal for large group gifting with its unisex fit and sizes ranging from XS to 4XL. Next Level Apparel / PPAI 272027, Silver / nextlevelapparel.com Brookshire is associate editor at PPAI. 12 • NOVEMBER 2026 • Essentials | In Style PPAI/113818 SAGE/56440 Pentelimprint.com Quality Counts When Your Name Is On It! Sleek, stylish barrel design with Stainless Steel accents in a 2-piece gift box Below EQP Sale on Budget Gel Ink Retractable! Gel Ink Pen & Mechanical Pencil Your imprint on both pieces EQP Holiday Sale! Gift Set Scan to see all sale styles #BL77N-AI/PL77N-AI Black Set #BL77N-CI/PL77N-CI Blue Set
SPONSORED CONTENT Beyond Promo: Saying Yes to More of the Customer’s Business Promotional products rarely live alone. AN EVENT MAY INCLUDE APPAREL or giveaways alongside signs, banners and badges. A product launch can pair promotional merchandise with labels, packaging and marketing materials. Everyday business needs may include everything from business cards and brochures to folders and stationery. For distributors, that creates an opportunity to capture more of the work already happening around the sale – including print customers may currently be buying elsewhere. The challenge is doing it without investing in printing equipment, adding production capacity or becoming an expert in every print category. That’s where Navitor’s idea of The Connected Printer comes in. More Opportunity Without More Complexity A PPAI member for 46 years, Navitor gives resellers access to more than 8,000 customizable print products across business stationery, marketing materials, labels, folders, checks and forms, stamps, signs and banners. The Connected Printer brings together products, production capabilities, technology and expertise so distributors can expand what they offer without creating that infrastructure themselves. “Distributors already have the customer relationship,” says Beth Marston, vice president of sales at Navitor. “Our role is to help them say yes to more of the project without adding unnecessary complexity to their business.” Look Beyond the Item Some of the best print opportunities may already be hiding inside existing customer conversations. Events can require signage, table displays, badges and presentation materials. Packaging can add labels, inserts and other branded components. Business cards, postcards, brochures, folders and stationery can create recurring sales long after a single campaign ends. “The opportunity isn’t simply to sell another product,” Marston says. “It’s to look at the customer’s objective and ask, ‘What else does this project need?’” Navitor also helps lower the learning curve with product education, catalogs, samples, ready-to-use sales tools, industry research and seasonal marketing content designed to help distributors identify opportunities and start customer conversations. Technology Backed by People Navitor continues to invest in technology that makes ordering and reordering easier, from client-branded online storefronts to ecommerce integrations and automated workflows. These tools can help maintain brand standards, support multiple locations and reduce manual work on repeat programs. But not every project fits neatly into an online path. Product specialists, customer service teams and print experts can help distributors navigate unfamiliar categories, unusual specifications and more complex jobs. “Technology should make the relationship stronger, not replace it,” Marston says. “When the routine work is easier, distributors can spend more time advising customers, finding opportunities and growing accounts.” Connecting More at PPAI Expo That idea will be visible at The PPAI Expo 2027, where Navitor will exhibit in booths 3124–3125 alongside ADG, FolderWorks, Label Works, Epoly and NSP (Navitor Specialty Products). Together, the brands will give distributors access to a broader mix of capabilities in one concentrated area – connecting more products, expertise and possibilities around the customer. Learn more: Visit Navitor.com. Beth Marston • NOVEMBER 2026 • 13
Multi-Line Reps Multi-line representatives connect suppliers with distributors across defined territories. These PPAI-validated firms serve as regional sales and marketing partners for the brands they represent. MULTI-LINE REPRESENTATIVES act as the bridge between suppliers and distributors in the branded merchandise industry. Rather than suppliers building out their own sales teams in every region, multi-line reps carry multiple product lines and bring them directly to distributors across a defined territory – whether that’s a handful of states, a full region or an entire country. The value is in the relationships. These firms know the distributors in their markets, understand what sells where and can position a supplier’s products in front of the right people. For distributors, multi-line reps offer a single point of contact for a wide range of brands and product categories, making it easier to discover new lines and source the right items for their clients. Coverage varies. Some firms operate across the Western or Southeastern U.S., others focus on the Midwest or Northeast, and a few work nationally or across Canada. Product focus ranges just as widely, from everyday promotional items to upscale retail brands and incentive merchandise. For suppliers who want to expand into new markets without building regional infrastructure from scratch, multi-line reps offer an established network and the local knowledge to make it work. See more on these business services providers and many more. Visit PPAI.org/solutions. FOTOGRIN / Shutterstock.com 14 • NOVEMBER 2026 • Essentials | Solutions Spotlight
The Provider The Solution CNB Incentives PPAI 436780, Standard-Base CNB Incentives represents name-brand products from Bose, Coach, Weber, JBL and others for corporate gifting programs across Texas, Oklahoma, Arkansas and Louisiana. Dale B. Johnson Associates PPAI 110660, Standard-Base Dale B. Johnson Associates represents promotional product lines and brands across the Northeastern U.S., covering 12 states and Washington, D.C. Dmannding Results, Inc. PPAI 355417, Standard-Base Dmannding Results represents supplier lines across the Midwest, working with distributor partners to present products, introduce new ideas and deliver targeted marketing messages. Dragon Distribution, Inc. PPAI 279730, Standard-Base Dragon Distribution is a direct factory rep offering premium name-brand products across the Western U.S. for incentive programs, corporate gifting and promotional events with no middleman markups. Gonzales Marketing Group PPAI 885425, Standard-Base Gonzales Marketing Group represents promotional products suppliers throughout the Midwest, covering Iowa, Kansas, Kentucky, Missouri and Nebraska. Grasp Hold, LLC PPAI 822581, Standard-Base Grasp Hold connects unique, high-end brands with incentive and gifting professionals across the U.S., specializing in executive, VIP and incentive gifts with decoration available on most lines. Hal Kaufman Company PPAI 818921, Standard-Base HKC is a full-service premium incentive company offering namebrand products with factory-direct pricing across Alabama, Arkansas, Mississippi and Tennessee. Hareid Marketing, Inc. PPAI 599168, Standard-Base Hareid Marketing is a family-owned sales and marketing agency representing suppliers and manufacturers in the promotional products and incentives industries across the Upper Midwest since 2000. Hess & Associates, LLC PPAI 212628, Standard-Base Hess & Associates has represented multiple suppliers in the promotional products and advertising specialty industries since 1957, serving distributors across North America. In Stepp Marketing PPAI 353631, Standard-Base In Stepp Marketing represents promotional product suppliers across the Southeastern U.S., assisting with trade shows, marketing, direct mail and social media efforts. Incentive Solutions PPAI 357457, Standard-Base Incentive Solutions represents over 60 retail brand manufacturers across the Western U.S., specializing in corporate gifting, incentive programs and online redemption solutions. K.C. Fields and Associates PPAI 110639, Standard-Base K.C. Fields and Associates has represented a select group of suppliers selling exclusively to promotional products distributors across the Mid-Atlantic region since 1982. lorieaton.com PPAI 552106, Standard-Base lorieaton.com is a supplier rep group covering Texas, Oklahoma, Arkansas and Louisiana, representing lines focused on service, quality and value. • NOVEMBER 2026 • 15 Solutions Spotlight | Essentials
Monahan & Associates PPAI 110652, Standard-Base Monahan & Associates is a multi-line rep firm representing promotional product suppliers across the Western U.S., with additional custom sourcing capabilities from Asia. MVP Promotions PPAI 529752, Standard-Base MVP Promotions represents several promotional product supplier lines across the Northeastern U.S., covering 12 states from Maine to Virginia. Pinnacle Incentives, Inc. PPAI 573941, Standard-Base Pinnacle Incentives represents high-end retail brands like Apple, Dyson, Tumi, Samsung, Yeti and Le Creuset in California for upscale incentive and promotional merchandise programs. Preferred Lines Marketing PPAI 223641, Standard-Base Preferred Lines Marketing has represented promotional product supplier lines across the Midwest for over 25 years, covering 13 states from Ohio to the Dakotas. PRG PPAI 828805, Standard-Base PRG is an award-winning, bilingual marketing agency representing promotional product suppliers to distributors across all Canadian provinces and territories. Reisack Sales & Marketing PPAI 276305, Standard-Base Reisack Sales & Marketing is an exclusive manufacturer's representative for promotional product brands across Texas, Oklahoma, Louisiana and Arkansas, marketing only to ASI-PPAI distributors. SCS Marketing PPAI 678974, Standard-Base SCS Marketing is a multi-line rep firm with over 21 years of experience connecting suppliers and distributors in the promotional products industry across Illinois and Wisconsin. Sharp Incentives PPAI 411930, Standard-Base Sharp Incentives is a multi-line manufacturer's rep serving the Western U.S., offering name-brand products from Tumi, Le Creuset, Canon, Movado, Omaha Steaks and others for incentive and promotional programs. SIMCOR, Inc. PPAI 285794, Standard-Base SIMCOR offers access to over 300 consumer brands and 10,000-plus products for loyalty programs, employee rewards, corporate gifts and incentive campaigns across the Midwest. Tuso Marketing Team PPAI 192002, Standard-Base Tuso Marketing brings over 36 years of industry knowledge to promotional product suppliers across Texas, Oklahoma, Arkansas and Louisiana, offering creative concepts and full marketing support. Wesco Marketing PPAI 266116, Standard-Base Wesco Marketing represents a select group of promotional product suppliers across the Western U.S. and Hawaii, limiting its lines to ensure expertise in every product it promotes. West Coast Branded Solutions PPAI 587145, Standard-Base West Coast Branded Solutions is a multiline rep serving suppliers across the Western U.S., leveraging deep distributor relationships and a factory rep background to drive territory growth. 16 • NOVEMBER 2026 • Essentials | Solutions Spotlight
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What’s New In Branded Merch? Nothing wrong with tried-and-true products, but why not spice things up with some new and innovative branded merchandise? By Hanna Brookshire Zaid Creative Studio / Shutterstock.com 18 • NOVEMBER 2026 • Essentials | Use Case
BRANDED MERCHANDISE is designed to grab attention, create lasting connections and provide a tangible reminder of a company or experience. Staying on the cutting edge of what’s new is a great way to keep clients engaged and interested. Giving items that are in style and innovative shows recipients that you’re in the know and went the extra mile to create something special. Chances are if you give someone something new, high quality and useful they will keep it for longer, allowing the item to create a longlasting positive impression. The products recommended by Madison Warran, sales executive at Perfect Promotions, PPAI 100’s No. 97 distributor, are fresh and fun items that are great for trendy gifting. Her first pick is the Challenger Super Stretch Jacket from Storm Creek. “This jacket is the ultimate ‘wear it everywhere’ piece – casual enough for the weekend but polished enough for the office,” Warran says. Additionally, the jacket is made from 100% sustainable materials and comes in men’s and women’s cuts and five colors: black, fatigue green, navy blue, moonstone grey and merlot red. Storm Creek / PPAI 438091, Gold / stormcreek.com Warran has several favorite products from HIRSCH. The first is the JBL Grip Compact Bluetooth Speaker, which is small but mighty with 14 hours of playtime and bold JBL sound quality. It’s waterproof and drop-proof, making it perfect for outdoor events or on the go. “You get the quality you expect from JBL at a great price point, plus the full-color wrap option makes it easy to add fun artwork and turn it into an eye-catching piece,” Warran says. HIRSCH / PPAI 221823, Platinum / hirschpromo.com Then there’s the RTIC Happy Hour Pint Tumbler. This cup is leak-resistant, keeps beverages hot or cold for 24 hours and is dishwasher safe. “I love the soft-touch feel, the luxe color selection and the ceramic-lined interior on this tumbler,” Warran says. Also, this cup is high quality at a great price point, which makes it an ideal choice for group gifting, she adds. HIRSCH / PPAI 221823, Platinum / hirschpromo.com Madison Warran Sales Executive Perfect Promotions PPAI 318936, Standard-Plus Lee’s Summit, Missouri • NOVEMBER 2026 • 19 Use Case | Essentials
One of Warran’s go-to product recommendations is the Vanilla Ridge Fur Blanket from Terry Town. “A great blanket is a timeless gift that never really goes out of style, and I love the trendy bubble-stripe texture on this one,” she says. Made of 100% recycled polyester, this blanket comes in a luxurious cream color and features a customizable patch that comes in rectangular and oval shape options. Terry Town / PPAI 230911, Gold / terrytown.com Warran also recommends the Hometown 5-Panel Hat from Cap America. “I love this hat because the five-panel, streetwear-inspired style feels much more current than your standard corporate hat,” Warran says. “With the right decoration, it feels like something you’d actually want to wear – not just another company hat.” This hat can have flat embroidery or 3D embroidery and is made of a polyester/ cotton blend. Cap America / PPAI 111597, Platinum / capamerica.com The Mophie Powerstation Wireless Slim from PCNA is another recommendation. Warran says everyone should have a reliable power bank, and this one checks all the boxes with its ultra-slim profile, luxurious feel and impressive charging capabilities. It’s also made with 50% post-consumer recycled materials and comes with a charging cable. Additionally, it boasts a two-year warranty and is airline approved, making it a worry-free gift. PCNA / PPAI 113079, Platinum / pcna.com Warran is hoping to try the Raycon AI Notetaker from HIRSCH soon. She says it’s a cutting-edge piece of technology designed to make your life easier. “This is one of those products I didn’t know I needed until I saw it,” Warran says. “It’s incredibly practical, especially as a salesperson looking for ways to get more time back in my day. I love that it’s discreet, MagSafe-compatible and taps into the AI trend in a way that feels useful.” The device comes in blue or black and includes a custom laser engraving. HIRSCH / PPAI 221823, Platinum / hirschpromo.com Brookshire is associate editor at PPAI. 20 • NOVEMBER 2026 • Essentials | Use Case
Facilisgroup is the leading software company for promotional product distributors – powering over $1.6 billion in annual sales. Our software, proven Core 360 Playbooks, and supplier benefits have helped million-dollar distributors scale profitably – well past typical growth plateaus. The Only for Scaling Distributors Syncore: The 360° Promo Platform All-in-one workflow from pitch to pay. Built-in Buying Power $1.6B in collective buying power — better pricing, rebates, & margins. Core 360 Playbooks Repeatable best practices for scalable growth. Amplifi Sales Training Promo-specific sales training and professional development to helps reps ramp faster and sell smarter. Community + Partner Events Peer connection, supplier relationships, shared learning, and industry events that strengthen partners. More Than a Community — a True Partnership A L -T S P E , S , G S When you succeed, so do we. That’s why we call our community “Partners.” We don’t just leave you to learn on your own – our entire team & community help bring real company-wide change. 66% 14% 5x 16 Faster order processing Average growth two years post-launch Greater year-over-year revenue growth PPAI 100 Distributors rely on Facilisgroup or visit facilisgroup.com “Facilisgroup and Syncore have made the business run so much smoother and easier, and we’ve been able to grow and see that growth with the reporting that’s available. Not joining Facilisgroup sooner was our biggest mistake.” — Pamela Bickett Owner & CFO, Prosperity Promotions P P P
STORIES TO KEEP AND USE 11.26 Must Read BUILDING MOMENTUM ONE STUDENT AT A TIME The Promotional Products Educational Foundation has given millions of dollars in scholarships to families in the branded merch industry. Meet this year’s class of recipients. page 34 Images courtesy of Sabelskaia / Shutterstock.com and Adobe Firefly WHY BRANDED MERCHANDISE IS THE ULTIMATE STUDY BUDDY p. 24 THE PPAI EXPO 2027 SNEAK PEEK p. 28 8 COMMITTED LEADERS p. 54 • NOVEMBER 2026 • 23
Why Branded Merchandise Is The Ultimate Study Buddy Merch can help private tutors and test prep companies engage students, reward progress and keep parents connected. By Audrey Sellers For decades, tutoring looked pretty much the same: A student and a tutor reviewed photocopied worksheets in the library or at the kitchen counter. If a family needed a tutor for their child, they often found one through a teacher or guidance counselor. Things look different today. Tutoring is a multibillion-dollar industry that includes everything from private tutors to franchise learning centers to test prep companies. What was once a mostly local, word-of-mouth service has become a sophisticated market with providers building recognizable brands. Stock-Asso / Shutterstock.com and Adobe Firefly 24 • NOVEMBER 2026 • Must Read | Why Branded Merchandise Is The Ultimate Study Buddy
Most tutoring still happens face to face, but online tutoring is growing fast, up more than 900% since 2000. That means tutoring businesses and test prep companies can reach students well beyond their local communities. Every time students wear a logoed hoodie or sip from a branded tumbler, the brand gets a little more real-world exposure. This matters, considering that tutoring is no longer just a last resort. Nearly 1 in 4 U.S. students has received tutoring, according to a 50CAN survey of more than 23,000 parents. Most parents (60%) say they strongly support making tutoring free for students who fall behind. Many of these parents are turning to tutoring as part of their children’s education, even if their kids are already doing well in school. In EdChoiceMorning Consult polling, 35% to 45% of school parents said they had a child currently receiving tutoring or actively looking for it. Families report spending more than $350 a month on tutoring, suggesting that academic support has become a regular priority for many families. Students and parents may be the most obvious audience for branded merchandise, but test prep companies and tutoring businesses should also consider the tutors. More than 54,000 tutors work across the U.S., according to Zippia data. With an average age of 42, these aren’t just high school students looking for volunteer hours. They’re professionals who represent the brand every day. Give them branded apparel and they become walking brand ambassadors. Welcome them with merch like branded journals or drinkware, and they’ll feel part of the team from day one. There’s a B2B opportunity, too. Test prep companies and tutoring providers often partner with schools, colleges and other education-focused organizations. It’s another way to put the brand in front of students with items that reinforce learning and help them succeed. As private tutors and test prep companies look for ways to stand out and Online tutoring is growing fast, up more than 900% since 2000. Nearly 1 in 4 U.S. students has received tutoring, according to a 50CAN survey of more than 23,000 parents. – 50CAN survey 35% to 45% of school parents said they had a child currently receiving tutoring or actively looking for it. – EdChoice-Morning Consult polling More than 54,000 tutors work across the U.S. —Zippia data 85% of public schools offer some type of tutoring, up from 78% in 2024. —National Center for Education Statistics build bigger brands, the right merch can help them grow. A Little Merch Can Go A Long Way Tutoring may be in demand, but it isn’t within everyone’s reach. Cost is the biggest hurdle, with 30% of parents whose children aren’t receiving tutoring saying it’s too expensive. Access is another challenge. Among parents of students earning the lowest grades, 26% say tutoring isn’t available in their community. That makes affordability and access important considerations for tutoring companies. Branded merch, from study kits to notebooks, help extend the relationship beyond paid sessions. They also provide value without adding another bill for families. Tests Are Optional, But Merch Is Mandatory The SAT and ACT may be losing some of their college-admissions clout, but test prep companies shouldn’t put away their branded pencils. Most universities (86%) don’t require test scores, leaving it up to students whether they submit their scores. Test prep companies can stay relevant by changing their approach from “you need this test” to “a strong score can give you options.” Branded merchandise like highlighters and study kits can reinforce strong study habits and the bigger journey to college. Tutoring Gets Down To Business Tutoring is getting a much bigger seat at the education table. According to the National Center for Education Statistics, 85% of public schools offer some type of tutoring, up from 78% in 2024. Additionally, 42% offer high-dosage tutoring, which is typically one-on-one or small-group sessions. Online tutoring is gaining ground, too, with 11% of schools offering on-demand online tutoring. As demand for tutoring continues to grow, private tutors can find new ways to build a professional brand. Merch like branded notebooks and bags can help them look the part and give students something useful to take beyond the lesson. • NOVEMBER 2026 • 25 Why Branded Merchandise Is The Ultimate Study Buddy | Must Read
Campaign Collateral The Wellable Knit Quarter Zip gives tutors a polished layer they can wear from the classroom to the coffee shop. Smooth, flexible fabric wicks moisture away, and a quarter-zip neckline allows for adjustable ventilation. PCNA / PPAI 113079, Platinum / pcna.com Tutoring businesses can add their logo to the 1-Subject Spiral Notebook. It keeps their name visible while giving students a place to keep practice problems and study plans in one spot. Each notebook contains 70 college-ruled pages. HPG / PPAI 110772, Platinum / hpgbrands.com The Mini Notepad with Sticky Notes is great for jotting down test tips or the occasional “Did you do your homework?” note. It includes colorful sticky notes, five flags and a mini pen. Tutors can add their logo and hand it out after a session or use it as a reward for reaching a study goal. SnugZ USA / PPAI 112982, Platinum / snugzusa.com Sleek drinkware like the Roam Mug is a practical pick for welcome kits or milestone rewards. This double-walled stainless-steel mug features a no-sweat design and a spill-resistant slider lid. It fits neatly into a cup holder for sipping between school and tutoring sessions. Numo / PPAI 112597, Gold / numomfg.com 26 • NOVEMBER 2026 • Must Read | Why Branded Merchandise Is The Ultimate Study Buddy
The Barron’s ACT Study Guide gives students a comprehensive plan for test day. With six full-length practice tests, more than 2,000 practice questions and proven test-taking strategies, it’s a useful resource for test prep companies to include in premium enrollment packages. The Book Company / PPAI 218850, Standard-Base / thebookco.com Tutors can hand out the Hybrid Gel Pen to remind students who’s helping them ace the next test. This recycled-material pen features a soft-grip barrel and a smooth blue gel ink. Spector / PPAI 168328, Gold / spectorandco.com The Insulated Lunch Bag with Healthy Snacks turns testday support into something students can enjoy. Packed with Hippeas, a That’s It fruit bar and SkinnyPop, this reusable, insulated tote gives test prep companies a thoughtful way to send encouragement before exam day. NC Custom / PPAI 111662, Silver / nccustom.com Test prep companies can welcome new students with the Gel Highlighter Set. It includes five bright colors with gel wax tips that resist smearing, won’t bleed through paper and last longer than traditional highlighters. Lincoln Line / PPAI 383490, Standard-Base / lincolnline.com Sellers is a California-based freelance writer and former associate editor at PPAI. • NOVEMBER 2026 • 27 Why Branded Merchandise Is The Ultimate Study Buddy | Must Read
The PPAI Expo 2027 Sneak Peek f11photo / Shutterstock.com 28 • NOVEMBER 2026 • Must Read | The PPAI Expo 2027 Sneak Peek
The ball might drop in New York City, but we get it rolling at The PPAI Expo. While most people set their sights on NYC as the “it” city for New Year’s, the branded merchandise industry knows that the best place to ring it in is Las Vegas. From January 11-14, The PPAI Expo 2027 takes over the Mandalay Bay Convention Center for the 24th year. Registration is now open. The longest-running and largest trade show in the industry, The PPAI Expo is always one of the most exciting events of the year, and this time it will be better than ever with new features and returning popular attractions. “The PPAI Expo is where our branded merch community comes together each year to learn from one another, strengthen relationships and discover new opportunities for growth,” says Drew Holmgreen, CAS, president and CEO of PPAI. The branded merchandise industry’s largest and longest-running trade show returns to Las Vegas on January 11 with several exciting new features and favorite attractions. By Hanna Brookshire • NOVEMBER 2026 • 29 The PPAI Expo 2027 Sneak Peek | Must Read
“This year, we’re excited to introduce new experiences and continue evolving Expo in ways that create even more value for attendees.” New Year, New You The PPAI Expo is known for its unrivaled educational opportunities, and this year’s event is no different. Registered attendees can start their Expo experience on Monday, January 11, with PPAI Advance. Before the trade show begins, PPAI Advance is a one-day educational event with a curated slate of experts from both within and outside the industry to enlighten branded merch professionals and spark conversation for the rest of the year. Along with PPAI Advance, there will be plenty of opportunities to expand your knowledge throughout the week, with presentations covering topics such as professional development, leadership, sustainability, innovation, marketing, strategy, technology and more. Many of these educational sessions are firstcome, first-served, so be sure to arrive early to snag a seat before the rooms fill up. On The Show Floor On Tuesday, January 12, The PPAI Expo 2027 trade show floor – roughly 1 million square feet in scope – will open at 9:30 a.m. with product pavilions, new exhibitors and exciting surprises. The show will run through Thursday afternoon and will feature nearly 1,000 exhibiting companies from across the branded merch landscape in more than 2,500 booths. Before the show floor officially opens, be sure to stop by the Product Pavillion Sneak Peek at 8 a.m. on Tuesday. This gives you the inside scoop on what products and suppliers are featured so you can create a strategic plan to see as many as you can in the time you have available. Additionally, this year you can use SAGE Workplace, the official show planning app of The PPAI Expo 2027, to prepare for your floor experience. You can create walking lists, communicate with fellow attendees and more, all in one easy-to-use app. “This year is a foundational year for The PPAI Expo and the start of an exciting three-year roadmap,” says Ashley Van Der Stuyf, senior manager of events and expositions at PPAI. “We’re focused on making The PPAI Expo experience easier, clearer and more intentional for our members, while continuing to deliver the energy and connections they expect.” New & Improved As Holmgreen indicated, The PPAI Expo 2027 has been revamped with new experiences, new ideas and new ways to serve our members. “If we’re not innovating, we’re just putting our logo “THE PPAI EXPO is where our branded merch community comes together each year to learn from one another, strengthen relationships and discover new opportunities for growth.” —Drew Holmgreen, CAS, PPAI president and CEO Photo Courtesy of Grand Prix Plaza 30 • NOVEMBER 2026 • Must Read | The PPAI Expo 2027 Sneak Peek
on the same old thing – and none of us wants that,” Holmgreen says. Among the changes is a refreshed Expo experience – attendees will notice a different look and feel throughout the event. The updated environment is intended to create a stronger sense of energy and excitement. There will also be new programming. At The PPAI Expo 2027, the keynote lunch is being reimagined as a fashion show for a bold new experience. “The idea of the fashion show is to provide our distributor attendees the opportunity to be inspired by curated collections of the coolest new apparel options,” says Jessica Gibbons-Rauch, MAS, director of professional development at PPAI. “There’s always a big difference from seeing a product in a catalog or even on a hanger, but when it’s truly stylized, it comes to life.” The Association is also introducing The PPAI Expo Exchange, a hosted distributor program connecting participating companies with qualified distributor executives through a two-day, scheduled meeting program. But that’s not all: PPAI currently offers four communities – DEI, Technology, Women in Promo and Young Professionals – with dedicated on-site meetups for each. This year, the Association will launch three additional communities, resulting in three new on-site meetup opportunities at The PPAI Expo 2027. “Every improvement we’re making is centered around reducing friction and creating a better experience for both attendees and exhibitors,” says Van Der Stuyf. “While some of the changes may feel simple on the surface, they’re all intentional and designed to create a strong experience year after year. Beyond that, our goal is continuing to create unexpected moments of delight, because learning, networking and growing your business should also be fun.” Fan Favorites Along with the debut of new features, The PPAI Expo 2027 will see the return of popular event staples. The Pitch, a combination of Shark Tank and The Voice that sees exhibiting suppliers attempt to impress a lineup of discerning judges, has been a smash hit for the past four years. The live event is back in 2027 on Monday from 3:45-4:45 p.m., with new suppliers showing off some of the most innovative products in the industry. Immediately following The Pitch is the opening reception of The PPAI Expo 2027 at Skyfall Panoramic Bar & Lounge, where unforgettable views will set the stage for meaningful connections with fellow merch pros. Enjoy drinks, hors d’oeuvres and great conversation as our community comes together for an evening of networking and “The idea of the FASHION SHOW is to provide our distributor attendees the opportunity to be inspired by curated collections of the coolest new apparel options.” — Jessica Gibbons-Rauch, MAS, director of professional development, PPAI somchaij / Shutterstock.com • NOVEMBER 2026 • 31 The PPAI Expo 2027 Sneak Peek | Must Read
celebration. Tickets are $50 each through December 3. (Must be 21 or older to attend.) Promo & Pints is also returning to The PPAI Expo. This beer garden is located on the trade show floor and is a place for attendees to meet with clients and network with colleagues. Seating is open anytime the show floor is open, and wine and beer will be served to keep the fun going. Night Life The PPAI Expo Party 2027 brings the industry together for an incredible night at Grand Prix Plaza, Home of the Las Vegas Grand Prix, located inside the Las Vegas Grand Prix Pit Building. On Wednesday, January 13, from 6:30-10 p.m., attendees will enjoy food, beverages and exclusive access to immersive attractions including F1 X, F1 Hub and F1 simulators. Roundtrip shuttles from the Mandalay Bay Convention Center make getting there easy, and the venue’s dynamic atmosphere sets the stage for a celebration unlike anything we’ve hosted before. Whether you’re reconnecting with colleagues, making new connections or simply taking in the experience, this is your chance to celebrate an incredible week with excitement, momentum and the full power of our community. “I’m incredibly excited about what’s ahead, especially our new PPAI Expo Party venue, which attendees are going to love,” Van Der Stuyf says. “We can’t wait to welcome everyone for an event that’s both impactful and a lot of fun.” Register Now Don’t wait any longer – register and book your trip to The PPAI Expo 2027 right now. PPAI member distributors may have registration fees waived based on membership tier. It’s $50 per person for additional registrants. Qualified nonmember distributors may access the exhibits and conference for $250 per person if they register by December 3, and $350 per person after that date. Members of industry regional associations but not PPAI can receive a code from their executive director for a discounted rate. Suppliers and business services providers who are members but not exhibiting will be charged $750 per person for access to the exhibit hall but may attend The PPAI Expo Conference for no additional cost. Nonmember, nonexhibiting suppliers and business services providers aren’t permitted to attend The PPAI Expo 2027. Brookshire is associate editor at PPAI. Photo Courtesy of Grand Prix Plaza “I’m incredibly excited about what’s ahead, especially our new PPAI EXPO PARTY venue, which attendees are going to love. We can’t wait to welcome everyone for a PPAI event that’s both impactful and a lot of fun.” — Ashley Van Der Stuyf, senior manager of events and expositions 32 • NOVEMBER 2026 • Must Read | The PPAI Expo 2027 Sneak Peek
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