IN THIS ISSUE P PA I . ORG/ MED I A 04.26 America At 250 p. 10 PPAI's New Plan p. 24 Merch Goes To Washington p. 54 Ideas P. 38 People P. 40 Solutions P. 42 Events P. 46 Products P. 48 Who and what made this year’s list? Check out the industry’s hottest ideas, people, solutions, events and products.
4 F rom PPAI Telling Our Story 7 Creative Calendar Essentials 10 U se Case Commemorating 250 Years Of The United States 16 S olutions Spotlight Digital Marketing 18 In Style Baggy Is Back Must Read 30 P romotional Products Work Merch With Purpose In Mental Health Care Community 61 PPPC Communiqué The Countdown To Canada’s Biggest Merch Honours Begins 63 Inside PPAI Promo Leaders Attend First-Ever LEAD ECHO In Washington 67 Datebook 69 New Members 74 Perfect Promo CONTENTS 04.26 VOLUME 50, ISSUE 03 Elevating Merch PPAI’s new Strategic Plan, developed in collaboration with volunteers and staff, will guide the Association’s efforts to serve the industry through 2030. 24 Raising Our Voices PPAI’s annual Legislative Education and Action Day draws dedicated volunteers to the nation’s capital to advocate for the needs and interests of the industry. 54 The Coolest Stuff In Merch 2026 Who and what made this year’s list? Check out the industry’s hottest ideas, people, solutions, events and products. 36 24 54 PPAI® 36 PPAI • APRIL 2026 • 3
From PPAI Josh Ellis Publisher & Editor-in-Chief 04.26 Telling Our Story THE TEAM WILL TELL YOU that, as editor-inchief, I famously despise articles about corporate anniversaries. We print almost none of them. Each company celebrates a milestone every five years, which is surely meaningful to the people who have made it possible in those organizations … but probably matters very little to the rest of our readers. So let me start by staying that this editor’s note – recognizing the golden anniversary of PPAI Media itself – is not a recognition of me, my team or even the talented editors who came before us. It’s more about you, your colleagues and competitors, and all of us in this industry together. The first issue of Specialty Advertising Business landed in mailboxes in April 1976. It would later become Promotional Products Business, or PPB, and is now PPAI Magazine. Today it’s one of many channels under the mostly digital PPAI Media umbrella, which includes an array of newsletters, podcasts and video, research efforts and even a public advocacy arm. That first tabloid 50 years ago marked a revolution in how the industry communicates, organizes and creates shared understanding about itself. The Board’s vision in the beginning was a publication dedicated to informing, connecting and strengthening a growing professional community. Along the way, PPAI’s publications earned awards and, more importantly, the trust of readers. Typing this now, I can tell you that the journalists who came before us were devoted in their service to PPAI members. While formats and names have changed, the mission has remained remarkably consistent. Industry journalism serves an important purpose. It highlights the trends shaping our present and future, strategies that help businesses grow and ideas that move them forward. It provides context and perspective. It molds ethics and innovation. And it’s the primary communication channel between PPAI leadership and the members they represent. The next chapter of that story will carry the same values, but it will look different from previous ones. Our focus will increasingly extend beyond the industry itself. The next era of PPAI Media includes speaking directly to the buyers and users of merch – the marketers, HR pros and brands who need to recognize our elevated industry’s ability to advance their own missions. When they better understand the power and potential of merch, the entire branding community benefits. That’s what excites me most about the future. If we tell your story well – if we communicate clearly, honestly and consistently – the shared messages can lift every business and every person we serve. Media has changed. It’s not just pictures and text you can take or leave. It’s not the evening news spoken at you. This is now an ongoing conversation. We create storytelling that we hope you’ll share in. We want to bring you into a dialogue rather than simply deliver bullet points. At our best, we help unite the industry and define its culture. Who are we? What do we do? Why does it matter? Whether you’re new to the business or you remember that first broadsheet 50 years ago, thank you for trusting PPAI Media. We’re in this, with you, for the long haul. Industry journalism serves an important purpose. It highlights the trends shaping our present and future, strategies that help businesses grow and ideas that move them forward. 4 • APRIL 2026 • PPAI
The rope trend is big and not going away any time soon. It’s nostalgic, trendy and cool all in one! Model shown with MAYA in Violet w/ Snow Leopard XX @infinityheadwearforher XX @infinityher XX @infinityforher XX infinity her XX @infinityforher infinityforher.com MAYA offers the rope with a beautifully shaped 5 Panel that is very flattering on a woman’s head. Throw in the hidden ponytail feature and make-up resistant sweatband and you have a trendy walking billboard. Black/Black Leopard Chocolate/Fawn Pink/Floral Vanilla/Longhorn
PPAI® PUBLISHER & EDITOR-IN-CHIEF Josh Ellis JoshE@ppai.org DEPUTY EDITOR John Corrigan JohnC@ppai.org SENIOR NEWS EDITOR Jonny Auping JonnyA@ppai.org MARKETING COPYWRITER Sarah Luna sarahl@ppai.org MARKET ECONOMIST & SENIOR MANAGER, RESEARCH Alok Bhat AlokB@ppai.org PUBLIC AFFAIRS MANAGER Rachel Zoch, CAS RachelZ@ppai.org RESEARCH COORDINATOR Shiella Aparis ShiellaA@ppai.org ART DIRECTION SPARK Publications SPARKpublications.com 704-844-6080 ADVERTISING MANAGEMENT ACCOUNT MANAGERS Connie Brazil Nick DiNicola Luke Huebsch Heather Mangold Mark Rykojc PPAI.org/account-managers ADVERTISING CONTACT Danah Dean 972-258-3031 DanahD@ppai.org PRESIDENT & CEO Drew Holmgreen, CAS 888-I-AM-PPAI CHIEF REVENUE & EXPERIENCE OFFICER Ellen Tucker, MAS, CAE DIRECTOR OF FINANCE Renae Ward CHIEF MARKETING OFFICER Melissa Ralston CHIEF OPERATING OFFICER Christopher Cheney DIRECTOR OF HUMAN RESOURCES Nicole Rhooms DIRECTOR OF SALES Michele Schwartz, CAS DIRECTOR OF TECHNOLOGY John Twist DIRECTOR OF CORPORATE RESPONSIBILITY & SUSTAINABILITY Elizabeth Wimbush, CAS BOARD OFFICERS CHAIR OF THE BOARD Danny Rosin, CAS Brand Fuel IMMEDIATE PAST CHAIR Denise Taschereau, CAS Fairware CHAIR-ELECT OF THE BOARD Zack Ottenstein The Image Group VICE CHAIR, FINANCE SERVICES Mark Gammon PCNA BOARD MEMBERS REGIONAL RELATIONS COMMITTEE DELEGATE TERM EXPIRING 2027 Kara Keister, MAS Social Good Promotions AT LARGE DIRECTOR Samantha Kates Spector TERMS EXPIRING 2027 Frank Myers S&S Activewear TERMS EXPIRING 2028 Erin Reilly Pop! Promos TERMS EXPIRING 2029 Mark Gammon PCNA Kate Alavez PromoShop TERMS EXPIRING 2030 Joseph Sommer Whitestone Bruce Barnet Charles River Apparel PPAI HEADQUARTERS 3125 Skyway Circle North, Irving, Texas 75038-3526 Phone: 888-IAM-PPAI (426-7724) www.ppai.org, pubs.ppai.org READER RESOURCES SUBSCRIBE TO PPAI MAGAZINE: Subscribe online at pubs.ppai.org or send your name, title, company name and mailing address, along with phone and fax, to PPB Subscriptions, 3125 Skyway Circle North, Irving, Texas 75038. Or phone in your subscription to 972-258-3019. Include payment with your order. Visa, MasterCard and American Express are accepted, along with checks. Additional member subscriptions are $58 for PPAI member companies (U.S.), $70 (Canada and Mexico) and $75 (international). Nonmember subscriptions are $72 (U.S.), $82 (Canada and Mexico) and $92 (international). Please allow four to six weeks for start of subscription. ADVERTISE IN PPAI MAGAZINE: Download a media kit with rates and specs for all PPAI print and digital publications at media.ppai.org, or call 972-258-3019 or email mediasales@ppai.org. Promotional Products Association International 6 • APRIL 2026 • PPAI
If this calendar is helpful or if you have ideas for ways that we can better provide this information, email the editors at magazine@ppai.org. Exceptional Promotions SPECIAL OBSERVANCES CALL FOR Use these key dates and seasonal celebrations to spark creative campaigns your clients will love. Compiled by Sarah Luna May SKIN CANCER AWARENESS MONTH Product Idea: The Barbecue Spatula with Bottle Opener is built for the largest of backyard get-togethers. Its stainless steel blade is sturdy enough to any meats or veggies that hit the grill, while the 15-inch length keeps hands safely away from the heat, and a built-in bottle opener on the base of the blade comes in handy when a fresh beer was needed five minutes ago. With imprint space on the handle, it makes your brand a repeat guest at every outdoor gathering. WowLine / PPAI 112440, Standard-Plus / wowline.com 4 NATIONAL RENEWAL DAY 16 NATIONAL BARBECUE DAY 30 NATIONAL CREATIVITY DAY 6 NATIONAL BUBBLY DAY 25 NATIONAL HANDSHAKE DAY 27 NATIONAL SUNGLASSES DAY 7 INTERNATIONAL PEACE & LOVE DAY 12 NATIONAL SIMPLICITY DAY 28 NATIONAL SOCCER DAY June July NATIONAL GREAT OUTDOORS MONTH Product Idea: A classic promo staple gets a clever upgrade with the Foldable Retro Mirror Sunglasses. Thanks to multipoint hinges at the bridge and temples, the foldable design is the kind of product people stop and ask where you got it. The 100% recycled frame comes in 10 bright colors, and the one-color arm imprint gives your brand its moment in the sun. They slip easily into a pocket and offer full UVA and UVB protection, making them ready for the park, beach, sporting events and more. Bold Promo / PPAI 536045, Silver / boldpromo.com NATIONAL ICE CREAM MONTH Product Idea: When the World Cup rolls around, every fan becomes an expert on stadium bag rules. The Clear Stadium Security Compliant Drawstring Bag keeps it simple. The 12-inch size gets through security without a red card, and the clear PVC body with reinforced corners is perfect for a full day of cheering (and booing). It wipes clean quickly, the nonwoven trim adds structure, and the colored drawstrings add a pop of team pride – plus the 6-inch imprint area puts your brand right where the crowd can see it. BagWorld / PPAI 224757, Silver / bagworldpromo.com PPAI • APRIL 2026 • 7
Hold America 250 in Your Hands Request Your Complimentary Sample Coins Request a Sample Coin Pack Here! PPAI 112630 • SAGE 52920 Call us today at 513-681-5424 or e-mail info@osbornecoin.com Osborne Coinage Cincinnati, OH 45225 Proudly Minted in the USA by America’s Oldest Private Mint est. 1835 ASI 75260 – 5-star supplier
PROMOTIONAL PRODUCTS TO BE UNIVERSALLY VALUED Essentials 04.26 USE CASE p. 10 SOLUTIONS SPOTLIGHT p. 16 BAGGY IS BACK Oversized and relaxed garments are all the rage right now. Learn more about this fashion trend and how to make your clients’ designs stand out. page 18 IN STYLE PPAI • APRIL 2026 • 9
Mimi Ahmed BIthi / Shutterstock.com Commemorating 250 Years Of The United States Deb Gordinier of Ideas For You Promotions shares her campaign ideas and product picks that she says are sure to get a second look at USA celebrations. DEB GORDINIER Owner Ideas For You Promotional Products PPAI 738112, Standard-Plus Davisburg, Michigan “Incorporating the 250th anniversary as a co-brand with your customer’s logo can elevate normally purchased items,” Gordinier says. “It instantly turns them into collector’s items.” This 250th Anniversary Poker Deck marks the milestone with a special edition set featuring images synonymous with America across all 54 card faces, including Mount Rushmore, a bald eagle and the Lincoln Memorial. Each deck includes a full-color custom logo printed on the card backs and box for visibility in every hand. Playing Cards On Demand / PPAI 113998, Silver playingcardsondemand.com 10• APRIL 2026 • PPAI Essentials | Use Case
Sun protection is a no-brainer at outdoor events. “Although we’re always on the search for new and unique items, we don’t necessarily need to reinvent the wheel,” Gordinier says. The Wide Brim Straw Sun Hat with Printed Underbrim and Patch Logo offers reliable shade with an easygoing look. Its breathable woven design keeps it comfortable, and the full-color patterned underbrim adds a pop of style. A sewn-on crown patch provides space for a logo, making this simple item a highly visible branded piece. Lightweight, durable and finished with an adjustable chin strap, it works well for all types of promotional events. Advantage Source Promo / PPAI 893852, StandardBase / advantagesourcepromos.com This Wire Bound Vue Full Color Book is a classic promo item that elevates with a couple of tweaks. “Imprinting historic quotes, local landmarks or ‘America: Did You Know?’ facts on the inside cover of a notebook will take that product to the next level,” Gardinier says. “Adding that using second and third imprint locations meaningfully increases perceived value.” The notebook delivers a flexible clear plastic outer cover that showcases a full-bleed, full-color, glossy front cover beneath it. Inside, the book includes a full-bleed, full-color inside front cover and 100 custom insert pages (50 sheets printed front and back) for plenty of room for telling the story of the past 250 years. Ad-A-Day / PPAI 111105, Standard-Base / ad-a-day.com “Adding value for your clients by coming up with new ideas will set you apart,” Gordinier says. “Using plant seeds that are native to America and adding America 250 branding with ‘Plant the Next 250 Years’ is great for a school or library giveaway.” Seed Paper Confetti packets provide that one-of-a-kind promo opportunity. Each packet includes a 2.75x3.75‑inch imprint area on a custom‑printed envelope made from recycled cardstock, filled with your choice of handmade seed paper shapes such as flowers, hearts, wine bottles, globes and more. With more than 20 seed paper colors, there’s a match for every brand and PPAI • APRIL 2026 • 11 Use Case | Essentials
event theme. Every piece of confetti is crafted from 100% post‑industrial recycled paper and infused with a hardy seed mix, creating a sustainable keepsake that can be planted long after the confetti settles. Bloomin Promotions / PPAI 216914, Standard-Base bloominpromotions.com Custom Glow In The Dark Temporary Tattoos can take your brand from day to night, making them a natural fit for celebrations that run from morning parades to evening fireworks. Gordinier suggests using America 250 temporary tattoos for Fourth of July parades and cobranding with the customer’s logo or message. Each tattoo is made with FDA-approved cosmetic grade inks and can feature single- or full-color artwork, with the white areas glowing after sunset for added impact. Sizes range from small 2x2-inch designs to large 8.5x11-inch formats, giving all brands an option that sticks around for three to five days. As a bonus, the backing of each tattoo can be customized at no additional cost, offering extra space for a logo, website or short message that maximizes branding real estate. California Tattoos / PPAI 111028, Standard-Plus californiatattoos.com An anniversary as significant as 250 years calls for bubbly. Gordinier offers a different take on champagne glasses by etching these Eparé Double Wall Champagne Glasses with “Toast to America’s 250th.” Gordinier suggests using America 250 temporary tattoos for Fourth of July parades and cobranding with the customer’s logo or message. 12 • APRIL 2026 • PPAI Essentials | Use Case
The flute set features doublewall borosilicate glass that keeps drinks chilled, prevents condensation and creates an optical illusion that adds to the uniqueness of the piece. The rounded rim offers a smooth drinking experience, while the outer wall stays safe to touch even as beverages remain hot or cold for longer. A 1x2-inch imprint area keeps your brand part of the celebrations. Visions Awards / PPAI 110751, Gold / visionsawards.com With July 2026 marking the 250th anniversary of the signing of the Declaration of Independence, a premium pen set is an especially fitting choice. The BX04 + BulletIII pen set comes packaged in a velvet insert gift box and is available in several barrel color options with either blue or black ink. With its brass bolt action and a wood or bamboo barrel, this premium piece feels more substantial than a typical pen. Gordinier recommends using it for executive or employee recognition and pairing it with a small card referencing “Writing the Next 250 Years,” turning the set into a commemorative item. Lungsal / PPAI 112410, Silver / lungsal.com PPAI • APRIL 2026 • 13 Use Case | Essentials
Above all, Gordinier says any products that are USA-made are ideal for this year’s festivities. The Made In The USA Recycled Canvas Wrap Around Tote Bag delivers exactly that. Made from 14‑oz. recycled natural canvas with sturdy 10‑oz. handles and trim, this tote offers a spacious main compartment and 24‑inch handles. The bag measures 19x13 and is 9 inches deep. The full 19x13 is available for decoration by silkscreening, with more than two dozen stock USAthemed designs or your own imprint. Available in a range of trim and handle colors to suit any brand, it’s durable and designed for everyday use. Hit Promotional Products / PPAI 113910, Platinum hitpromo.net Luna is a marketing copywriter at PPAI. Any products that are USA-made are ideal for this year’s festivities. Sustainable Fabric Table Covers $126(C) as low as 100% Recycled Post-Consumer Polyester Visit discountmp.com to see all 117 Table Cover Styles Full Color, Full Coverage Free PMS Color Matches Free Set-Up PPAI/582106 SAGE/50398 Fitted to fit 4ft, 6ft or 8ft Tables NEW LOWER PRICES! Pleated to fit 6ft or 8ft Tables Non-Fitted to fit 4ft, 6ft or 8ft Tables 14 • APRIL 2026 • PPAI Essentials | Use Case
Created in honor of America’s 250th anniversary in 2026 vantageapparel.com/americana Make History Wearable - Contact Your Vantage Rep Today Scan to view Collection
Virinaflora / Shutterstock.com Digital Marketing DIGITAL MARKETING has become a major part of the branded merchandise industry as more buying shifts online. Customers want to get a sense of who they are working with before they ever reach out, and that expectation is changing how companies show up. What used to be an occasional email has turned into steady digital touchpoints required to support business growth. Distributors are putting more care into how they present themselves online. They are keeping product examples current, explaining services in plain language and giving buyers room to explore on their own. Many clients lean on digital tools like ecommerce storefronts and mobile apps that let clients browse and place orders at their own pace. When buyers arrive already familiar with what a distributor offers, the conversation tends to move faster and feel more focused. Suppliers are making similar shifts. Product information is cleaned up more often, visuals are sharper and easier to use, and the supporting materials are built with distributors in mind. Some are creating content that helps distributors tell the story, whether it’s a quick look at a new item, a walkthrough of a decoration method or a short video that works well on social media. Behind the scenes, suppliers are also investing in tools like configurators and ERP connections that make the buying experience smoother. The industry still runs on relationships, but the first impression rarely starts at a trade show anymore. Companies that keep their online presence updated and useful are the ones staying in step with today’s buying habits. See more on these business services providers and many more. Visit PPAI.org/solutions. These verified PPAImember business services partners help branded merch companies move from proof to print with confidence. 16 • APRIL 2026 • PPAI Essentials | Solutions Spotlight
The Provider The Solution SAGE PPAI 100001, Diamond Empower your business with the dynamic SAGE and PPAI partnership, offering a comprehensive suite of tools and benefits for distributors to thrive in the promotional products industry. SwiftOtter PPAI 100001, Diamond SwiftOtter helps suppliers and distributors grow online with B2B and B2C eCommerce development. We build custom ordering portals, configurators, ERP connections, and scalable storefronts. Promo Social Post PPAI 813334, Standard-Base Promo Social Post provides email marketing and social media publishing services for distributors, as well as customized introductory videos for websites, social pages and emails to prospects. PromoCorner PPAI 110698, Standard-Base PromoCorner is a full-service digital marketing and media company that specializes in helping promotional products suppliers and distributors market their unique identity to grow their business. PromoPulse PPAI 772580, Standard-Base PromoPulse is a mobile app for promotional products distributors dedicated to ideas, inspiration and information. PPAI • APRIL 2026 • 17 Solutions Spotlight | Essentials
THE PAST FEW YEARS have seen a resurgence of baggy clothes, and this trend isn’t going anywhere. Gen Z wants to emulate the streetstyle looks of celebs like Billie Eilish and A$AP Rocky, and millennials just want to embrace the comfort of oversized clothes. The trend debuted in the ’90s, influenced by hip-hop, grunge and rebellion. The baggy clothes intrigue carried into Y2K before fading away with the rise of skinny jeans and athleisure. Now oversized clothes are back and baggier than ever. Adopting this trend keeps you current and can help you make a long-lasting impact. “One of the strengths of the oversized trend is its longevity,” says Dominic Mincieli, creative director at Vantage Apparel, PPAI 100’s No. 14 supplier. “Relaxed, oversized silhouettes tend to stay in rotation longer, which gives branded apparel a better chance of becoming a go-to piece rather than something worn once and forgotten.” This retail-inspired trend can help your branded merchandise stand out from the rest. Mincieli explains that as this trend makes its way into the promo industry, “it creates an opportunity to offer pieces that feel current, comfortable and more naturally integrated into people’s everyday wardrobes. Paired with bold decoration, oversized branded apparel becomes more than a giveaway – it becomes a piece that carries brand identity, style and cultural relevance.” When choosing how to decorate these oversized pieces, the sky is the limit. For a retro look, try a Y2K-inspired graphic with nostalgic colors. If you want to keep it more current, opt for a simple yet strong graphic or logo. Don’t be afraid to mix it up. “Creative decoration, whether it be oversized graphics, subtle sleeve placements, mixed deco techniques or textured deco methods, is shaping a new generation of promotional products,” Mincieli says. “These details turn apparel into wearable storytelling for modern brands.” Baggy Is Back Oversized and relaxed garments are all the rage right now. Learn more about this fashion trend and how to make your clients’ designs stand out. By Hanna Brookshire 18 • APRIL 2026 • PPAI Essentials | In Style
This Unisex 7.5-oz. Heavyweight Long Sleeve Tee is designed to evoke the boxy silhouette of the Y2K era with a relaxed fit. The long-sleeve shirt is unisex and comes in sizes XS-4XL, making it a great choice for group gifting. It is made of 100% ring-spun cotton and comes in 10 colors, including neutrals and brighter hues, making it an ideal canvas for a vintage-inspired graphic or a minimalistic logo. BELLA+CANVAS / PPAI 304892, Silver / bellacanvas.com This Urban Heavy Unisex T-shirt provides vintage style with modern sustainability. The tee is made from a blend of recycled and organic cotton that is fully traceable, and it offers a stylish oversized fit inspired by streetwear and urban style, with dropped shoulders and a lightly cropped length. It comes in sizes 2XS-3XL and is offered in 10 standard colors, as well as any Pantone color, making this a great option if you need a specific brand color. allgoods co. / PPAI 904600, Standard-Base / allgoodsco.com PPAI • APRIL 2026 • 19 In Style | Essentials
This Ultra Soft Full Zip Fleece is a baggy garment you can wear year-round as a perfect on-the-go layer. The super-soft fleece, made primarily of cotton, features a kangaroo pocket and a flat drawcord hoodie. It comes in black, gray heather and navy and sizes XS-5XL – and for an extra-baggy fit, try sizing up. This could be a fun item for creative decoration placement, with plenty of space to do a chest, sleeve or back design. Vantage Apparel / PPAI 113235, Platinum / vantageapparel.com The 2025 Hermitage Overshirt is a perfect layering piece that will help make the transition from spring to summer seamless. While not designed specifically to be oversized, you can order a size up to achieve that baggy look. The shirt comes in a timeless denim blue and sizes S-5XL. It features metallic snap buttons and is made from 80% cotton and 20% recycled polyester. Fossa Apparel / PPAI 330885, Silver / fossaapparel.com Need bottoms? These Garment Dyed Urban Sweatpants are streetwearinspired and ideal for remote work or getting cozy. Made of 80% cotton and 20% recycled polyester, they come in sizes XS-3XL and nine colors. With no side seams, both legs offer a perfect spot for a design or logo. The sweatpants also have side pockets with internal zippers for extra security and an elastic waist with drawcords. Since they are garment dyed, they have a slightly varied lived-in color look, which can add some vintage charm. Lane Seven Apparel / PPAI 630869, Standard-Base / lanesevenapparel.com Brookshire is a freelance writer and former PPAI Media intern. 20 • APRIL 2026 • PPAI Essentials | Use Case
Order now to receive NQP on Eco-Friendly Cups with code SUSTAIN26. Expires 5/31/26. This promotion is valid exclusively on full-priced items and cannot be used in conjunction with other discounts, special offers, or previously discounted products. Digital imprint not included. Promotional code must be on PO. Additional Eco-Friendly Items Available! Scan here to view: Order now to receive ustainable pring pecial! S PPAI #112888
ELEVATING MERCH p. 24 PROMOTIONAL PRODUCTS WORK p. 30 RAISING OUR VOICES p. 54 STORIES TO KEEP AND USE 04.26 Phordi Hinthong / Shutterstock.com Who and what made this year’s list? Check out the industry’s hottest ideas, people, solutions, events and products. page 36 Must Read PPAI • APRIL 2026 • 23
Elevating Merch PPAI’s new Strategic Plan, developed in collaboration with volunteers and staff, will guide the Association’s efforts to serve the industry through 2030. By Josh Ellis 24 • APRIL 2026 • PPAI Must Read | Elevated Merch
As our industry gathered in Las Vegas for The PPAI Expo 2026, the Association announced an update to its long-term course. During comments to open the PPAI Advance conference day lineup on Jan. 12, PPAI President and CEO Drew Holmgreen, CAS, unveiled the organization’s 2026-2030 Strategic Plan, a five-year framework designed to sharpen the industry’s positioning, strengthen its sense of community and equip members for sustained success in an increasingly competitive marketing landscape. “The timing for this strategy is perfect, because the industry is primed,” Holmgreen said. “The reality is that the just over 1% year-overyear U.S. distributor growth lags behind current inflation, continuing a trend from the past several years. And while performance is indeed steady, it’s not explosive.” The plan, developed through a months-long process involving PPAI’s Board of Directors, staff and member input, is intended to be both aspirational and operational – articulating where the branded merchandise industry should be headed, while outlining how PPAI will help get it there. “This strategic plan is grounded in listening,” said Denise Taschereau, CAS, PPAI’s immediate past chair, who oversaw the development process in her role as chair in 2025. “We intentionally engaged members, staff and industry partners to shape the direction, ensuring it reflects the real needs and opportunities we are facing.” The framework for the new plan was developed with support from strategy and change consultancy Coraggio Group. Visually, its structure takes the form of a pyramid, with PPAI’s new vision statement as its apex, supported by a strong Association at the foundation. A Vision Focused On Connection At the top of the plan is a concise vision statement that reflects how PPAI wants the industry – and the wider marketing world – to see branded merchandise: PPAI Industry Vision The PPAI Mission Strategic Foundation Organizational Excellence Organizational Values Growth | Integrity | Community | Joy Strategic Pillars Strengthen Community Elevate The Industry Member Success Priority Lane Sustainability & Responsibility Champion a sustainable, responsible future, guiding industry with stewardship, ethical governance and responsibility practices. Priority Lane 2 Intentional Partnerships and Advocacy Develop partnerships to distribute a global voice and establish a more connected community. Strengthen Community Unite Industry movement through shared purpose, connection and leadership to shape the industry's future. Elevate The Industry Strengthen perception and long-term viability of the industry. Member Success Empower members to achieve success through research, education, advocacy, and connections. Elevate the Industry by strengthening our community, advocating for our members, and providing them the tools to grow and succeed. Invest in the systems, culture and capabilities to serve members and strategic priorities with excellence. Branded merchandise is the premier marketing channel that Powers Lasting Connections PPAI • APRIL 2026 • 25 Elevated Merch | Must Read
“Branded merchandise is the premier marketing channel that powers lasting connections.” The language is intentional, positioning products not as a supplemental tactic but as a core medium capable of delivering emotional resonance, recall and brand loyalty. “I’m especially excited about the focus on elevating branded merchandise as a powerful, measurable marketing medium,” Taschereau said. “When done well, merch drives brand affinity, loyalty and impact, and this plan reinforces our role in helping marketers fully recognize that value, in turn driving growth for the industry.” Holmgreen echoes that ambition, framing the vision as a rallying point for collective action. “Branded merch creates powerful lasting connections better than any other medium,” he told The PPAI Expo audience. “When we move in lockstep, unified behind that vision, we grow our share of voice and become the core touchpoint for every brand strategy.” The plan also reaffirms PPAI’s mission, grounding the broader vision in the Association’s day-to-day purpose: “Elevate the industry by strengthening our community, advocating for our members and providing them the tools to grow and succeed.” For Holmgreen, that mission is inseparable from PPAI’s role as a memberdriven organization. “Understand that this is the fun stuff for PPAI,” he said. “This is our job as your Association. As a not-for-profit, every investment put into PPAI is invested right back into resources that enhance member value and advance the branded merch industry.” Three Strategic Pillars The heart of the plan is organized around three strategic pillars, which define PPAI’s core imperatives for the next five years: Elevate The Industry focuses on strengthening the perception and longterm viability of branded merchandise. That includes industry-wide marketing, research, advocacy and storytelling efforts designed to position promotional products as an essential part of modern brand strategy. Strengthen Community centers on uniting the marketplace through shared purpose, leadership development and deeper connections. Initiatives outlined in the plan include expanded volunteer and regional association support, next generation workforce development and signature experiences to bring members together. Member Success is aimed at equipping companies with the research, “Elevate the industry by strengthening our community, advocating for our members and providing them the tools to grow and succeed.” PPAI President and CEO Drew Holmgreen, CAS, announced the new Strategic Plan at the beginning of The PPAI Expo 2026. 26 • APRIL 2026 • PPAI Must Read | Elevated Merch
education, advocacy and connections needed to compete and grow. From enhanced educational resources to trend insights and deep member benefits, the pillar is designed to deliver tangible, practical value. Together, the pillars reflect a shift toward greater cohesion – aligning perception, people and performance under a shared strategic umbrella. “Carrying forward this strategy in unison is our shared opportunity,” Holmgreen said. “One that will spark and accelerate momentum behind the branded merch movement.” A Foundation Of Organizational Excellence Supporting the pillars is what the plan describes as its strategic foundation: organizational excellence. This focuses the Association inward, committing PPAI to invest in its own systems, culture and operational capabilities to execute the strategy effectively. That includes technology modernization, governance practices and a continued emphasis on staff well-being and organizational accountability. Leadership describes the foundation as essential to ensuring that ambition is matched by execution. It is moored in PPAI’s continuing organizational values: • Growth • Integrity • Community • Joy Two Priority Lanes Distinct from the pillars are two Priority Lanes, cross-cutting commitments designed to be embedded throughout every aspect of the plan rather than confined to a single initiative. The first, Sustainability and Responsibility, reflects a clear stance on the industry’s future. “The plan also makes it clear that responsible sourcing and sustainability are not optional – they are essential to the industry’s future,” Taschereau said. The second Priority Lane, International Partnerships and Advocacy, emphasizes PPAI’s intent to expand its global voice, develop international alliances and support a more connected worldwide branded merchandise community. By design, these priority lanes intersect with multiple pillars, ensuring they remain central to decision-making and execution over the life of the plan. From Plan To Action PPAI leaders are clear that the strategic plan is not intended to sit on a shelf. Instead, the early months of 2026 mark the beginning of an ongoing dialogue with members about how the strategy translates into action. The Association has developed an internal roadmap of annual objectives to deliver on the plan’s success. Speaking in Las Vegas, Holmgreen and Taschereau reinforced the Association’s message that the plan is a living framework shaped by – and accountable to – the community it serves. “This is our moment to wake the giant, lead with vision and create a future that inspires,” Holmgreen said. “Let’s go.” Ellis is the publisher and editor-in-chief of PPAI Media. PPAI leaders are clear that the strategic plan is not intended to sit on a shelf. Instead, the early months of 2026 mark the beginning of an ongoing dialogue with members about how the strategy translates into action. The Strategic Plan was developed in 2025, under the leadership of Board Chair Denise Taschereau, and is being implemented under Danny Rosin as Chair in 2026. PPAI • APRIL 2026 • 27 Elevated Merch | Must Read
SPONSORED CONTENT American Manufacturing: Built for Today’s Promo Market Built on 80 years of textile manufacturing, Caro-Line combines speed, scale and proprietary decorating technology to support modern promotional demands. AMERICAN-MADE QUALITY and fast turns don’t have to cost more. Caro-Line proves that through U.S. manufacturing and fulillment. “The old school thinking is that it’s astronomically more expensive than imports,” says Scott Thackston, director of marketing and product development. “That’s not true, with our automation and volume of imprinting scale. Our price and quality make it a no-brainer.” USA-Made Advantage Tariffs continue to challenge businesses ordering from overseas. “Similar products are expensive to ship by air and often delayed by boat,” Thackston says. With an 80-year textile manufacturing heritage dating to 1946, Caro-Line provides vertically integrated production, custom cut-and-sew and fulillment from facilities in Greenville, South Carolina and Tryon, North Carolina. “You get real-time, print-on-demand production of ive to seven days regardless of order size,” Thackston says. “We pick the right imprint process and get the product into your hands before imports even ship. We reliably produce a MOQ of 50 pieces up to 500,000.” Distributors face contracts stipulating sustainability, labor practices and dye safety. “None of that comes into play with us being American-made,” Thackston says. “We have all the documentation.” USA Made In-Demand Product Line Brands Supported by seven in-house decorating processes, including rotary and duplex printing, Bandanna Promotions offers customizable bandannas in multiple sizes and styles, including paisley, event and seasonal designs. “This is the $3-andless go-to promo for your artistically branded 100% cotton canvas of fashion wear success,” Thackston says. The same decorating options are available across Swag-Wag Pets, custombranded pet wearables with strong local advertising ROI. “Our proprietary Snap & Go™ Pet Bandanna Triangles allow for pet safety with three size adjustments and ease of use,” Thackston says. American Blankets is anheirloomquality blanket line woven in-house. “These blankets are made from 100% cotton with 25% recycled content in standard, travel and couch sizes,” Thackston says. “They’re jacquard-woven, not a surface print, so the design holds up through years of washing and provides ROI branding.” In-House Decorating Power Caro-Line offers digital DTG or sublimation printing; screen printing; rotary printing; embroidery; DTF heat transfers; duplex printing; and blanket weaving. “Rotary is our lowest-cost print process using water-based, PMS-matched pigment dyes, allowing more colors, faster production and a softer-feel bandanna,” Thackston says. “Duplex is a proprietary process where we dye and print on both sides of the bandanna, unlike companies that replicate with dye and discharge using caustic chemicals.” Full Distributor Support “When you’re a USA-made manufacturer, you have to be quick to service, especially with last-minute orders and events,” Thackston says. “We received a 65,000-piece order, and it’ll ship within ive business days for an event.” Caro-Line supports distributormanaged company stores. “Those products directly link to stored inventory,” Thackston says. “We fulill them as they’re ordered.” You don’t need to worry about large quantities on your PO for stock inventory goods. “We drop-ship based on your needs, supplying full-service fulillment with retail-ready put-ups — from folding to adding a note, sewn-on labels or stickers — all on one PO with FOB from the same location,” Thackston says. Samples Sell Caro-Line offers free themed sample kits, including sports, beverage and event themes, plus spec-sample woven blankets for $29.95 at Caro-line.net. “Get products in buyers’ hands to feel the quality and unique imprinting methods,” Thackston says. “That’s why we do a tremendous amount of sample kits annually.” PPAI 113413 SAGE 55185 Caro-LIne.net 800-849-6644 Scott Thackston PPAI • APRIL 2026 • 29
Berit Kessler / Shutterstock.com Merch With Purpose In Mental Health Care With branded merchandise, mental health professionals can remain a steady presence in clients’ lives. By Audrey Sellers MENTAL HEALTH is becoming a defining priority for people across generations. More than 1 in 3 people set resolutions around their emotional well-being, according to the American Psychiatric Association’s Healthy Minds Poll. Physical fitness and finances may still lead the list, but mental wellness is gaining ground as a key part of how people measure a healthy life. Nearly two-thirds of Americans rate their mental health as excellent or good. However, a sizeable portion report ongoing challenges, with 28% describing their mental health as fair and 8% as poor. Even though most people feel like they’re doing well overall, many recognize the need for greater support. About 1 in 4 Americans currently see a therapist, with younger generations leading in getting care, according to Thriveworks’ most recent Pulse on Mental Health report. Millennials (70%) and Gen Z (57%) tend to view mental health care not as a last resort when things get tough, but as part of living a full, balanced life. Still, everyday pressures add up. More than half of Americans (54%) say money is a major stressor, and 42% feel most stressed about family and relationship dynamics. Work is another stressor, with about 1 in 3 employees saying they often or always feel stressed because of their job, according to 2025 SHRM research. They’re most concerned about their workload, their compensation and poor leadership. Employees want to feel better at work so much that 30% would take a pay cut to receive better support for their mental health. Whether managing work pressures or family stress, talking to a mental health provider can help in the moment. But what happens after the session ends? Branded merchandise helps keep that provider-client connection going. A custom journal, for example, gives clients a place to track their emotions, and a branded eye mask encourages them to prioritize rest. Branded merch also helps mental health clinics and providers normalize care. When clients use a custom tote bag or tumbler out in the world, it subtly reinforces that mental health care is self-care and not something to hide. With 320 individuals for every one mental health provider in the United States, resources are limited. That means the moments between sessions matter more than ever. Merch, from mindfulness aids to stress-relief tools, becomes more than giveaways – it becomes quiet extensions of care. 30 • APRIL 2026 • PPAI Must Read |
Self-Care Merch For Gen Z Gen Z isn’t waiting for help – they’re seeking it out on their own. More than 2 in 5 people in this generation report going to therapy, up 22% from 2022, and 77% engage in self-help practices like journaling and reading books. They’re also embracing lifestyle changes to improve their mental health, with 68% saying they have taken a social media break. In this DIY approach to well-being, branded merch, from custom desk accessories to goal-setting kits, can reinforce positive habits and support mental wellness. Bringing Messages To Life Messaging matters in mental health care. Beyond access and convenience, 35% of people say emotional support and brand connection influence how they choose a therapist. How providers communicate well-being shapes whether someone books with them – or not. Branded products turn a provider’s philosophy into something clients can see and use every day. Merch To Build Healthy Habits Mental and physical well-being go hand in hand. Practicing just 10 minutes of mindfulness daily can result in an almost 20% drop in depression and anxiety, along with improved mood and focus. Promotional items like adult coloring books or yoga mats can become practical cues for mental breaks and mindfulness. Merch To Help Students Build Resilience Many young people are facing a wave of mental health challenges. Nearly 1 in 5 adolescents, or about 4.5 million people, experienced at least one major depressive episode in the last year, according to federal data. Even more report ongoing symptoms of anxiety. While school-based screenings and intervention programs could help students access support sooner, more than half of U.S. youth (54%) say getting the mental health care they need remains difficult. It’s in these kinds of situations where promotional items can make a big difference. For example, sensory items or fidget toys can help young people with focus and self-regulation when they’re feeling most stressed. Branded items like these can provide comfort and remind young people that someone cares. Well-Being In The Workplace It used to be that mental health wasn’t discussed at work. Today, organizations understand that mental wellness impacts everything from job performance to career satisfaction. That shift is showing up in the broader job market, where demand for therapy specialists has climbed by 30%, despite fewer jobs in traditionally high-growth fields like IT and finance. Coaching interest is also up, rising 66% as professionals seek guidance that complements or extends beyond traditional therapy. Employers are seeing what employees already know – well-being is not separate from business outcomes. Promotional products, from custom journals to desk accessories, can reinforce that mindset and signal that employee well-being is genuinely valued. A Snapshot Of Today’s Mental Health Pros The U.S. is home to nearly 200,000 licensed therapists and more than 80,000 psychologists. Most (70%) are women, which has been the case since 2010. Most therapists are white (76%), followed by Asian (10%), Hispanic (6%) and Black (4%). Over half are age 40 and older, and when it comes to education, most hold a bachelor’s degree (47%), with only 2% holding an advanced doctorate. Mark The Calendar For Mental Health Awareness Observances January Mental Wellness Month May 4-10 Maternal Mental Health Awareness Week June Men’s Health Month July 24 International Self-Care Day August 30 National Grief Awareness Day September Recovery Month October Depression Awareness Month Hazha Farasya / Icons Home / Shutterstock.com 77% of Gen Z engage in self-help practices like journaling and reading books. 35% of people say emotional support and brand connection influence how they choose a therapist. 54% of U.S. youth say getting the mental health care they need remains difficult. PPAI • APRIL 2026 • 31 | Must Read
Campaign Collateral The DIY Friendship Bracelet Kit makes a fun addition to youth or teen programs. Each kit includes hundreds of beads plus enough string to make at least 10 bracelets. HPG / PPAI 110772, Platinum hpgbrands.com Perfect for mindfulness breaks or unwinding after a long day, the SleepMate Contour Mask blocks light to signal that it’s time to rest. It’s made from a blend of polyester, sponge and spandex and includes an adjustable hook-and-loop strap for a personalized fit, plus the 3D contoured design avoids pressure on the eyes. High Caliber Line / PPAI 205801, Gold / highcaliberline.com Therapists and mental health professionals spend their time caring for others. Organizations can show their appreciation with the Cloud Nine Soft Throw and Robe Kit, which includes a luxurious robe and cozy blanket. Pro Towels / PPAI 112755, Gold protowels.com 32 • APRIL 2026 • PPAI Must Read |
When professionals attend mental health conferences and workshops, a journal like the NEOSKIN is perfect for taking notes and organizing their thoughts. This hardcover notebook includes lined pages along with a matching ballpoint pen. Spector / PPAI 168328, Gold spectorandco.com Mental health practices can use a custom bag like this Gusseted Cotton Tote for welcome packets or therapy materials. It features sturdy handles and a roomy interior that’s ideal for everyday essentials. BEL Promo / PPAI 362224, Gold belpromo.com Encourage mindfulness and relaxation with this Adult Coloring Book & Pencil Set. It features 24 coloring pages and a set of eight pre-sharpened colored pencils. Jornik / PPAI 111065, Silver / jornik.com Sellers is a California-based freelance writer and former associate editor at PPAI. More than reading material, Practical Optimism is a useful piece for reinforcing a resilient mindset. The brandable book includes exercises and assessments to help readers see the world from a new perspective and grow their happiness and success. The Book Company / PPAI 218850, Standard-Base / thebookco.com PPAI • APRIL 2026 • 33 | Must Read
PREMIUM BRANDED PROMOTIONAL PRODUCTS LASER ENGRAVING NOW ON GLASS! CORPORATE EVENT SERVICES(ON-SITE BRANDING) FULL COLOR UV PRINTING DEBOSSING & HOT STAMPING CUSTOM PACKAGING, KITTING + FULFILLMENT DESIGNED TO HELP YOUR BUSINESS STAND OUT IN A CROWD FULL-SERVICE BRANDING SOLUTIONS TIM BOUCHER FOUNDER RATED NEW YORK CITY #1 PRINTER 2024
SPONSORED CONTENT From Print Roots to Premium Promo Inside B Squared’s 30-Year Evolution OVER THE PAST THREE decades, supplier B Squared has evolved from a New York City digital print shop into a premier in-house branded merchandise decorator and full-service events partner. Founder Tim Boucher shares how the company’s print DNA still drives its growth, and why today’s branded merch is all about lasting impact, not throwaway swag. Q: B Squared has been around for 30 years. How has the company grown and changed? Tim: We started as a digital printing company in New York City, and those roots still de ine us. Printing is in our DNA. Today, we’re a premier in-house promo decorator and full-service events partner, supporting branded merchandise, custom-designed and printed boxes, ful illment and complete event branding. Q: What trends are you seeing in promo today? Tim: It’s no longer about cheap giveaways. Brands want items people keep and reuse – tone-on-tone looks, luxe brands, UV direct printing on drinkware, debossed RAINS bags, rigid hard luggage like AWAY and laser engraving on glass. That’s how brands live beyond the event! Q: What sets B Squared apart? Tim: We’re one of the largest promo decorators in the Northeast, and everything is done in-house. We’re not a broker – we control quality, speed, and consistency. Q: How can readers connect? Tim: Contact me directly at tb@bsqu.com, or my colleague Jeff Smith, Director of Business Development, at jeff@bsqu.com. Tim Boucher Need promo that actually gets used? B Squared delivers premium, in-house decorated merchandise, custom packaging and full event branding – all under one NYC roof. • 30 years of branding expertise • Faster turns • Better quality www.bsqu.com 212-777-2044 PPAI • APRIL 2026 • 35
Phordi Hinthong / Shutterstock.com Who and what made this year’s list? Check out the industry’s hottest ideas, people, solutions, events and products. By PPAI Media Staff 36 • APRIL 2026 • PPAI Must Read | The Coolest Stuff in Merch
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