4 F rom PPAI Telling Our Story 7 Creative Calendar Essentials 10 U se Case Commemorating 250 Years Of The United States 16 S olutions Spotlight Digital Marketing 18 In Style Baggy Is Back Must Read 30 P romotional Products Work Merch With Purpose In Mental Health Care Community 61 PPPC Communiqué The Countdown To Canada’s Biggest Merch Honours Begins 63 Inside PPAI Promo Leaders Attend First-Ever LEAD ECHO In Washington 67 Datebook 69 New Members 74 Perfect Promo CONTENTS 04.26 VOLUME 50, ISSUE 03 Elevating Merch PPAI’s new Strategic Plan, developed in collaboration with volunteers and staff, will guide the Association’s efforts to serve the industry through 2030. 24 Raising Our Voices PPAI’s annual Legislative Education and Action Day draws dedicated volunteers to the nation’s capital to advocate for the needs and interests of the industry. 54 The Coolest Stuff In Merch 2026 Who and what made this year’s list? Check out the industry’s hottest ideas, people, solutions, events and products. 36 24 54 PPAI® 36 PPAI • APRIL 2026 • 3
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