Perfect Promo The American Conference Scores Big With Collegiate Basketball Promotion More than 400 athletes were celebrated with a memorable end-of-season experience. The American Conference partnered with INM Marketing Group (PPAI 192308, Silver) to recognize 432 collegiate basketball athletes following the 20242025 tournament season. A high-end gifting suite was curated to honor the athletes’ dedication, performance and yearlong commitment. The goal was to create a personalized experience that felt meaningful rather than generic. A range of name-brand products were available in the gifting suite, including Bose speakers, North Face apparel, Carhartt jackets and Conair massagers. Athletes could preview items online before the tournament or visit the on-site suite during championship week in Fort Worth, Texas. After the tournament, gifts were shipped directly to recipients to keep everything simple for both athletes and staff. The program proved overwhelmingly successful, achieving a 95% redemption rate. Feedback was so positive that INM has already been invited to manage the gifting suite for next season. 90 • MARCH 2026 • PPAI
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