Social Responsibility Programs Gold Winner INM Marketing Group To honor patients through meaningful connections and celebrate the compassionate teams who care for them, UT Southwestern Medical Center held its Patient Experience Week across four of its Simmons Cancer Center locations in the Dallas area. The program, developed and managed by INM Marketing Group, reached more than 1,100 cancer patients through pop-up events, giveaways and visits from therapy dog Tia. Working with supplier partners, the INM team curated thoughtful items including Gemline’s MiiR insulated camp cup, PCNA’s Revello journal and Ariel’s cartoon dog stress reliever to bring comfort and joy to patients. The design and messaging reflected UT Southwestern’s commitment to exceptional care and gratitude for those they serve. Both patients and staffed voiced overwhelmingly positive feedback for the promotional products selected, reinforcing the medical center’s mission of compassionate care. Silver Winner BAMKO For its year-end employee appreciation gift to 45,000 people globally, MetLife wanted to provide a highquality, valued gift that also contributed to a worthy environmental cause. Working with BAMKO, the RIPL Tech Kit with elastic straps and mesh pockets was chosen for its utility and connection to a worthy cause: protecting rainforests. Every unit purchased protects 1,000 square feet of endangered rainforest. Each kit was customized with MetLife branding and a card with a QR code that linked to a dedicated website where employees could see the realtime environmental impact of their gift. The program was a resounding success, protecting 4.3 million square feet of rainforest, saving an estimated 20,700 trees and preventing the release of 990,000 pounds of CO2 annually. This initiative not only enhanced employee appreciation but also reinforced MetLife’s brand reputation as a leader in corporate social responsibility. 68 • MARCH 2026 • PPAI Must Read | Pyramid Awards | Client Promotions
RkJQdWJsaXNoZXIy NzU4OQ==