Employee Incentive & Recognition Programs Gold Winner INM Marketing Group The American Conference Basketball Gifting Suite was designed by INM Marketing Group to recognize and reward the dedication and success of collegiate athletes participating in the 2024 championship tournament held at Dickies Arena in Fort Worth, Texas. The program created a personalized experience where each of the 432 athletes could select a premium gift online in advance or in person during championship week. The curated mix of high perceived value, lifestyle-driven items included Bose speakers, Atari consoles, massagers, weighted blankets and branded apparel from The North Face and Carhartt. With 95% of athletes redeeming their gift, the program received overwhelmingly positive feedback from athletes and the client, who invited INM to manage the gifting program for the following year’s tournament. Silver Winner CE Competitive Edge A beverage company partnered with CE Competitive Edge to refresh its reward program for commercial drivers earning the Driver Safe Award. Before Competitive Edge took over the program, only 50% of drivers redeemed awards and feedback showed low perceived value, inconsistent celebrations and limited management involvement. With a target audience of nearly 8,000 drivers across more than 400 U.S. and Canadian locations, the new program aimed to increase redemption rates, standardize recognition, strengthen management engagement and reinforce the company’s safety culture. The refresh began with a new logo highlighting each driver’s years as a safe driver. Recipients also received certificates with unique redemption codes and QR codes linking to tiered custom webstores, developed in both English and French, with curated gifts at five award levels. Each webstore opened with a video from the company’s senior director of fleet safety and compliance, and certificates, banners, posters and milestone awards provided the collateral desired for personal and public recognition. In addition, weekly reminder emails were sent to managers showing which drivers still needed to redeem their codes. As a result, redemption rates skyrocketed to 77% along with stronger morale, pride and engagement. PPAI • MARCH 2026 • 65 Pyramid Awards | Client Promotions | Must Read
RkJQdWJsaXNoZXIy NzU4OQ==