Consumer Programs Gold Winner BAMKO BAMKO created a custom, limited-edition merchandise program for Subway around the premier of the new Netflix film, Happy Gilmore 2. It was designed to generate buzz, drive customer engagement, strengthen brand loyalty and create a connection with fans. The collection blended Happy Gilmore ’90s nostalgia with the Subway brand, featuring custom artwork by artist Mickey Duzyj and design collaboration from Adam Sandler himself. Products were selected to be authentic to the film and its fans and featured vintage-inspired pint glasses and high-end ’90s-style apparel including hoodies, tees and golf polos. The program created a media frenzy with the addition of a Subway-branded golf bag from the movie set. BAMKO’s meticulous sourcing and national warehousing enabled a smooth, direct-to-consumer drop-shipping process to capitalize on the immediate buzz. Once the authentic collectibles were unveiled on the Subway rewards site, all the items sold out within 24 hours, demonstrating overwhelming demand and effective engagement. Silver Winner Zagwear Zagwear worked with Coors to develop a custom face roller, designed to hold a single can of Coors Light, as a key element in a larger campaign called A Case of the Mondays. It was a playful take on the difficulties of Mondays, especially the Monday after the Super Bowl. Coors Light launched its 2025 Super Bowl campaign about four weeks before the game, and the product was slotted into the second phase of the campaign. The Zagwear-designed Chill Face Roller was used in the digital, influencer and media elements to create impressions and awareness for the overall campaign, and to drive traffic to Coors merchandise sites. It was specifically targeted at health and wellness influencers, beauty industry media outlets and consumers – all nontraditional targets for Coors marketing. As tracked by Coors’ agency, the Chill Face Roller generated more than 6.72 million impressions, 99% positive sentiment and more than 100 media stories. 62 • MARCH 2026 • PPAI Must Read | Pyramid Awards | Client Promotions
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