Business-To-Business Programs Gold Winner Whitestone Alteryx, a data analytics company, partnered with Whitestone to introduce its new platform, Alteryx One, to more than 300 customers and prospects across the U.S., Canada and Latin America. Each recipient received a custom-branded barbecue kit consisting of an engraved cutting board, apron, thermometer and recipe card. The kits were delivered in time for recipients to participate in a virtual event featuring Alteryx One product demos punctuated by guided grilling segments led by Grill Master Mike Steele. The virtual event, complemented by the barbecue kit, strengthened the company’s relationship with these decision-makers, entertained them with an interactive, branded at-home grilling experience, drove pipeline activity and differentiated Alteryx through its highly creative approach. The results surpassed expectations, generating an ROI of approximately 830% over projections, making it Alteryx’s second-highest pipeline-driving program after offering a free trial. What began as a creative solution for summer engagement has since evolved into a repeatable, scalable model for future demand generation. Silver Winner BAMKO To promote Hyundai Capital’s new Hyundai Protection and Genesis Protection Plan program to buyers, BAMKO built a full-scale, freestanding immersive EV charging station display featuring a sleek, interactive display with a large screen and information panel. The 3D replication was installed in every Hyundai and Genesis dealership across the U.S. that carried EV cars. Timing was critical, as installation coincided with the rollout of the new program. The plan was for Hyundai’s business development representatives to refer to the display and discuss the program when they visited the dealerships. Thanks to the engaging nature of the display, inquiries about the financing programs were plentiful, resulting in a boost in brand perception for Hyundai and Genesis. Must Read | Pyramid Awards | Client Promotions 60 • MARCH 2026 • PPAI
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