Did you know the average person worldwide spends nearly seven hours per day on screens, including watching TV, scrolling social media, gaming, browsing websites and reading? Add to that another hour in the car listening to radio and – you get the picture – the average person is exposed daily to thousands of advertising messages aimed at influencing how they spend their money, time and energy. In contrast, the hands-on approach of promotional products cuts through all the clutter by delivering customized, interactive experiences centered around tangible products that people keep, use and remember. This year, 18 of the best campaigns were singled out for the PPAI Pyramid Award in Client Programs, an annual competition that’s been spotlighting the best promotions for more than 60 years. While some of these winning programs incorporated virtual events and social media, the centerpiece remained product focused. Sponsored by Pacesetter, the contest was open to all PPAI member distributors and regional associations for programs taking place between April 1, 2024, and April 1, 2025. Read on to see why these programs caught PPAI judges’ attention and snag a few creative ideas to use with your clients. Pyramid Awards | Client Promotions | Must Read PPAI • MARCH 2026 • 59
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