At the industry’s annual kickoff bonanza in Las Vegas, a sharper sense of direction powered connection, creativity and community. By Josh Ellis As the promotional products industry gathered in Las Vegas to kick off a new year, The PPAI Expo 2026 made one thing clear: This is an industry thinking more intentionally about where it’s headed – and how it plans to get there. The PPAI Expo serves as the largest and longest-running trade show in branded merchandise, bringing together distributors, suppliers and service providers for four days of education, sourcing, networking and community-building at Mandalay Bay Convention Center. But this year, the energy inside the halls was paired with something deeper – a sharpened sense of purpose. PPAI • MARCH 2026 • 45 Best Of The 2026 PPAI Expo | Must Read
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