Perfect Promo Bottled Brilliance Honeycomb Promotional Marketing Agency helped SAS turn personalized, engraved bottles into a data-driven engagement strategy. Honeycomb Promotional Marketing Agency (PPAI 714620, Standard-Base) partnered with SAS to boost engagement and drive qualified leads through creative, data-focused activation. The campaign took place at the Gartner Data & Analytics Summit in Sydney, Australia, where more than 1,000 professionals were expected. SAS aimed to connect with at least 400 of them. Attendees were invited to complete a brief survey on a custom landing page in exchange for a Trends Nomad Deco Vacuum Bottle doublewalled bottle that would be engraved on site. Participants selected their preferred color, and text alerts notified them when their personalized bottles were ready. This strategy created multiple engagement touchpoints and exceeded expectations, achieving 700 unique visitors, a 175% increase over the initial target. Over the two-day event, more than 1,000 bottles were engraved, as many attendees requested additional bottles for colleagues. 86 • DECEMBER 2025 • PPAI
RkJQdWJsaXNoZXIy NzU4OQ==