PPPC TOPS+ 2026 Tour Creates Cross-Canada Connections During TOPS+ distributor attendees explore supplier booths to reconnect with their top suppliers and meet new ones, learn about upcoming products and innovations, and effectively do business. The five-city tour launches in February to unite suppliers and distributors for a high-energy kickoff to a new year of business. By Margaret Williamson Batuszkin CANADA’S PROMOTIONAL PRODUCTS COMMUNITY is gearing up for an energetic start to the new year as the Promotional Product Professionals of Canada hits the road for TOPS+ 2026, the country’s longest-running promotional products trade show tour. The tour kicks off in Vancouver on Feb. 10 before traveling to Calgary on Feb. 12, Winnipeg on Feb. 19, Montreal on Feb. 24 and wrapping up in Toronto on Feb. 26. As the first major Canadian industry event of the year, TOPS+ 2026 offers members a powerful way to jumpstart business, strengthen relationships and set the tone for a successful year ahead. “For our members, TOPS+ is where momentum begins,” says Jonathan N. Strauss, CEO and president of PPPC. “It’s a great way to start the new year by bringing together our industry and creating space for business opportunities, professional development and the kind of networking that drives growth all year long.” Designed to connect suppliers, multi-line representatives, distributors and their clients in every major region of the country, the tour’s format reflects PPPC’s ongoing commitment to accessibility, inclusivity and convenience. Each one-day trade show allows members to meet face to face, discover the newest branded merchandise and do business more effectively. The multi-city tour also gives suppliers the opportunity to exhibit for the full event or select individual cities. Suppliers who locked in their exhibits before the early-bird member pricing deadline enjoyed a savings of $2,650 and complimentary freight. Distributor members can register to enjoy the flexibility of attending their local show or travel the full route, allowing them to build national relationships and experience the industry’s regional diversity firsthand. TOPS+ continues to stand out for its focus on connection and collaboration. Beyond the show floor, members can take part in networking sessions, casual PPPC regional chapter meetups and professional development opportunities designed to foster conversation and idea exchange. For suppliers, the tour remains a vital opportunity to do business in a convenient, time-saving and cost-effective way. For distributors, it’s a chance to see, touch and experience the latest innovations up close – something that digital platforms can’t fully replicate. Distributors also have the chance to invite their clients to experience TOPS+ and be inspired by the latest and greatest in promotional products for their upcoming campaigns. “TOPS+ continues to deliver what our members value most: real conversations, innovative products and real connections,” Strauss says. Full details for TOPS+ 2026 including the schedule and registration are available at pppc.ca/events/tops. Batuszkin is marketing communications manager at PPPC. 70 • DECEMBER 2025 • PPAI Community | PPPC Communiqué
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