SPONSORED CONTENT The Next Wave of Promo Winners Are Saying Good-Bye to Legacy Thinking After decades serving the promotional industry, AWS has seen the same pain points repeat – friction, delays, disconnected systems, and poor data flow. Its OneSource platform redefines how suppliers and distributors grow: one platform, one relationship, zero friction. WHEN SPEED, EFFICIENCY, and integration define success, legacy systems become silent killers. “Many distributors and suppliers are stuck with legacy systems,” says Varshal Thakor, co-founder and president of ArtworkServicesUSA (AWS). “They think modernization is too costly or complex. They fear change, but refusing to modernize is like the frog in boiling water—you won’t notice until it’s too late.” AWS’ OneSource integrates ERP, OMS, CRM, eCommerce, AI automation, and back-office support—bringing every workflow under one digital roof. “It’s not just integration,” Thakor explains. “It’s intelligent synchronization. Every department, every process, every customer touchpoint works together in real time. That’s how you run a fast, profitable, competitive company today.” Integration Is the New Competitive Edge The next stage of staying competitive in promo depends on integrated platforms. AWS OneSource is designed for the industry, connecting people, processes and technology. “Everything works together in one place, without vendor finger-pointing or integration nightmares,” Thakor says. “It’s one relationship for your complete technology and operational needs.” Companies require reliable systems for order management, e-commerce and supplier integration. AWS OneSource sets that foundation with Microsoft Dynamics 365 Business Central, purposebuilt for promo workflows. For those not ready for a full ERP rollout, AWS offers a web-based OMS that scales as they grow. On the front end, companies can have a high-end, AI-powered customerfacing website, online stores and digital catalogs with eWizCommerce while leveraging 100+ integrations, including PromoStandards, ASI, SAGE, FedEx/UPS and payment gateways. “With AI-powered automation, companies can generate event/industry specific personalized catalogs and presentations in minutes instead of days,” Thakor says, “and rely on chatbots to handle 80% of customer inquiries without escalation.” For an industry as complex and demanding as promo, longevity matters. AWS has supported suppliers and distributors for over 25 years with backoffice services and technology solutions backed by a seasoned team of 2,000+. As a Microsoft partner, ISO 27001-certified, Gartner-recognized, and a PPAI Pyramid Gold Award winner, the company holds itself to the highest standards. “Our solutions are accountable, reliable and sustainable,” Thakor says. The True Impact on Business Companies adopting integrated platforms like AWS OneSource gain a futureproof technology suite that streamlines workflows, powers AIdriven efficiency and strengthens customer satisfaction. Integrated platforms deliver these outcomes: • Reduce operational friction through automation and by ensuring systems communicate across departments • Improve productivity as AI handles routine tasks so employees can focus on growth activities • Use AI-powered business intelligence to make better decisions • Optimize costs and resources by reducing manual work with an integrated solution • Scale with a modular implementation that grows with the business “This is way more than technology,” Thakor says. “It’s your competitive advantage. With a solution like AWS OneSource, you’re building efficiency. Scalability. Speed of response and better customer experience. What takes days of back-and-forth now takes minutes.” Drive Growth and Profitability Cost-Effectively Scaling and staying profitable include leaving outdated systems behind. Integrated solutions like AWS OneSource give companies connected technology to grow confidently. “You get a whole enterprise system for less than the cost of one employee, saving time, energy and labor,” Thakor says. “We remove friction, reduce redundant roles and replace manual work with automation. You have an intelligent, integrated system doing the work for you. The savings more than pay for the cost.” One Platform. One Partnership. Endless Possibilities. Discover how AWS OneSource drives performance and profitability. For a free consultation email: info@artworkservicesusa.com www.ArtworkServicesUSA.com 66 • DECEMBER 2025 • PPAI
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