Figure 5 Which sustainablility feature matters most? Rank Category Share Why It Wins 1 Apparel 30% Comfort, confidence, daily use Consumer comments —“Feels like something I’d buy myself.” 2 Drinkware 28% Daily ritual, reusable, eco-conscious Consumer comments —“Part of my routine.” 3 Tech 25% Smart, portable, modern Consumer comments —“Makes the brand feel current.” 4 Eco Products 20% Sustainable and values-driven Consumer comments —“It’s not just stuff, it’s a statement.” 5 Bags/Travel 15% Utility and visibility Consumer comments —“I take it everywhere.” 6 Wellness 10% Health, care and mindfulness Consumer comments —“Feels thoughtful and human.” The 2026 Product Power Hierarchy branded bottles or tumblers daily, and 70% say a durable, well-designed piece makes them feel good about the brand. “Drinkware has quietly become the industry’s most visible branding space,” Bhat says. “It’s in consumers’ hands every day, literally traveling with the brand.” Tech accessories are emerging as a symbol of innovation and forward thinking. Nearly 38% of consumers say tech items make them view the brand as modern and relevant (see Figure 4). “Smart gear shows a smart brand,” one respondent wrote. “Technology carries status,” Bhat adds. “It represents adaptability and innovation – traits people want to associate with.” As promo’s sustainability journey continues, it’s important for suppliers and distributors to continue to meet consumer demand. After all, nearly half (49%) say a brand’s eco commitment directly affects how trustworthy they find it, and more than two-thirds (68%) identify recycled or reusable materials as their top sustainability preference (see Figure 5). “Eco messaging isn’t enough anymore,” Bhat says. “Consumers expect transparency. They want to know what’s recycled, where it’s made and how it helps.” Local sourcing 9% Donation-based cause 9% Reusable design 37% Recycled material 31% Compostable packaging 15% 64 • DECEMBER 2025 • PPAI Must Read | PPAI Consumer Study
RkJQdWJsaXNoZXIy NzU4OQ==