Figure 4 Which categories make brands appear innovative? Caps/Hats: baseball caps, flat-bill caps, helmets, visors Magnets: business card magnets, mirror magnets, shaped magnets Writing: pens, pencils, markers, highlighters, stylus pens Technology: USB drives, phone & tablet cases, PopSockets, power banks, Bluetooth speakers Office: mouse pads, screen cleaners, business card holders, notepads & journals Jewelry: watches, bracelets, earrings, necklaces, fitness bands Health & Beauty: first-aid kits, pill boxes, hand sanitizers, lip balms, sunscreen Cards: gift cards, membership cards, loyalty cards, key cards & tags Awards: trophies, plaques, ribbons, medals, frames Wearables/Fashion Accessories: footwear, sunglasses, aprons, gloves, scarves Labels: window clings, stickers, decals, bumper stickers, temporary tattoos Buttons & Badges: embroidered patches, button pins, name badges, clothing magnets Automotive: license plate frames, air fresheners, window shades, car chargers, ice scrapers Personal: keychains, pocket knives, lighters, money clips, wallets Wearables/Apparel: uniforms, shirts, polos, activewear, outerwear Food & Beverage: condiments & spices, candy & mints, bottled waters, gift baskets & tins Pet: pet litter scoops, leashes, collars, pet carriers Bags/Travel: briefcases, messenger bags, duffel bags, totes, backpacks Home/Kitchen: appliances, utensils, oven mitts & pot holders, cutting boards, coasters Date & Time: clocks, wall calendars, desk calendars, planners Recreation: Folding chairs, stadium seat cushions, blankets, umbrellas, coolers Drinkware: water bottles, shaker bottles, tumblers, mugs, stadium cups Games & Toys: playing cards, stuffed animals, coloring books, puzzles, stress relievers Packaging: tissue paper, gift bags & boxes, wrapping paper Event: balloons, tents, flags, banners, table covers Other (please specify) 15% 3% 15% 38% 14% 19% 13% 8% 7% 13% 4% 5% 6% 6% 11% 6% 4% 9% 7% 5% 6% 5% 4% 2% 2% 0% PPAI • DECEMBER 2025 • 63 PPAI Consumer Study | Must Read
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