The days of promotional products being viewed as “free stuff” are long gone. By 2026, they have evolved into lifestyle companions – items that consumers choose to use, keep and often showcase. Promo products are more than effective marketing tools; they’re extensions of a brand’s identity and a reflection of the consumer’s own tastes. As anyone in the industry can attest, products that blend function, style and sustainability have become the new standard. Product Power 2026: What Consumers Want Next How value, design and purpose are reshaping the way consumers connect with brands through promotional products. By John Corrigan PPAI • DECEMBER 2025 • 61 PPAI Consumer Study | Must Read
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