4 From PPAI From Moment To Momentum 7 Creative Calendar Essentials 10 Use Case Building Brand Identity 14 Solutions Spotlight Software 18 In Style 5 Apparel Trends To Watch For Spring 2026 Voices 24 Responsibility The Kids Are All Right 26 Your Business How To Succeed 28 Innovation Lessons From The Past Must Read 32 Promotional Products Work Microbreweries Community 68 Buzzworthy 70 PPPC Communiqué 73 Inside PPAI 77 New Members 81 Datebook 86 Perfect Promo CONTENTS 12.25 VOLUME 49, ISSUE 10 Bright As Ever Drawn from more than 200 nominations across the promotional products industry, this year’s PPAI Rising Stars exemplify ambition, creativity and the leadership that will define promo’s next generation. 38 Product Power 2026: What Consumers Want Next How value, design and purpose are reshaping the way consumers connect with brands through promotional products. 60 60 38 PPAI • DECEMBER 2025 • 3
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