PPAI • DECEMBER 2025 • 37 SPONSORED CONTENT How Antera Helps Industry Professionals Scale With real-time data, connected e-commerce and automated workflows, Antera is redefining how promotional industry businesses scale profitably. A MAJOR INDUSTRY CHALLENGE is data fragmentation. “Companies are buried in software, so they can’t scale,” says Amy Rabideau, vice president of client and community engagement at Antera Software. “New clients ask, ‘How can we cut manual work and manage everything on one platform?’” Suppliers also push distributors to adopt digital workflows. “If distributors don’t, suppliers may restrict what services they have access to and what they can do,” Rabideau says. Antera, a family-owned company in Plano, TX, provides cloud-based platforms for promotional products, print, and signage distributors and suppliers. The firm’s Advance business management platform and Aether Web Stores create one hub for connected workflows. A Dynamic Workflow Engine The system’s strength lies in its configurable Advanced Workflow capabilities, enabling businesses to define order fulfillment processes. “Traditional order management is linear and rigid,” Rabideau says. “With conditional routing, orders move automatically so that you can manage by exception.” A high-value or low-margin-percentage order can be flagged for approval, while a standard, high-margin, repeat order goes to production. Webstores for E-commerce Growth Aether Web Stores offer an end-toend solution. This means inventory, pricing, and order data synchronize automatically, preventing out-of-stocks and streamlining fulfillment. Because Aether is integrated with PromoStandards via Advance, products in each store update with real-time supplier inventory and pricing. Users can customize Aether to enforce brand guidelines and procurement rules. “Our stores are easy to manage,” Rabideau says. High-Impact Third-Party Integrations Advance offers integrations with accounting software, including QuickBooks Online, Xero, Microsoft Dynamics and Sage Accounting. “This saves time and ensures accurate financial records,” Rabideau says. The platform integrates with PromoStandards endpoints for inventory, order status, and product data. ”This integration saves thousands of hours in manual checks, emails and phone calls,” Rabideau says. Advance supports 60+ integrations, including ESP, SAGE, Navitor, NetSuite, Dynamics 365, ShipStation, Avalara, Fiserv and other popular eCommerce and 3PL integrations. Robust AI and Reporting Tools Antera is leveraging AI for a new layer of assistance. “Our tools are intelligent copilots,” Rabideau says. Brand Assist makes changing the tone and modifying supplier-supplied product descriptions for e-commerce stores, marketing, and quotes easy. Order Assist flags missing ship dates, addresses, artwork approvals and margin alerts to keep orders on track and save valuable time. Finally, Task Assist analyzes reports and dashboards across workflows and modules, giving managers a daily view of priorities and bottlenecks. Since distributors aim to improve margins and sales, the Report Generator creates a unified dataset across all modules. “Instead of multiple downloads and stitching spreadsheets, you get a single source of custom reports,” Rabideau says. The tool forecasts demand and can be scheduled automatically, putting KPIs in decisionmakers’ hands. End-to-End Onboarding Antera builds onboarding, training and support on deep industry knowledge and a commitment to client success. “We begin with a dive to understand each client’s pain points and growth goals,” Rabideau says. Antera centers on accessibility, selfservice and role-based training, on-demand resources and built-in help features to guide users. “After go-live, every client is assigned a customer success manager who supports their growing needs,” Rabideau says. Future-Proofing Businesses Antera designed its platform with growth and scalability in mind. “Advance is for clients needing a robust platform to manage $5 million in sales as easily as $50 million,” Rabideau says. “We value long-term partnerships and back that with personal support, customized development and integrations matching business practices.” Learn more about Antera’s connected platform at The PPAI Expo or request a demo at AnteraSoftware.com.
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