32 • DECEMBER 2025 • PPAI Must Read | Raise A Glass To Promo Microbreweries and wineries need promotional products for a full-bodied brand strategy. By Audrey Sellers MICROBREWERIES AND WINERIES are redefining how people enjoy a drink, blending craftsmanship with community. The U.S. is home to more than 2,000 microbreweries and nearly 11,000 wineries, most of them small, family-owned businesses rooted in their local communities. Microbreweries are giving wineries a run for their rosé, serving up small-batch, locally inspired brews and community-driven tasting experiences. Like wineries, they engage the senses with more than what’s in the glass, from the buzz of live music to behind-the-scenes brewery tours. These destinations prove that people don’t just want to sip a beverage – they’re looking for the connection and experiences that come with it.
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