STORIES TO KEEP AND USE Must Read 12.25 FEATURE BRIGHT AS EVER Drawn from more than 200 nominations across the promotional products industry, this year’s PPAI Rising Stars exemplify ambition, creativity and the leadership that will define promo’s next generation. page 38 PROMOTIONAL PRODUCTS WORK p. 32 PRODUCT POWER 2026: WHAT CONSUMERS WANT NEXT p. 60 PPAI • DECEMBER 2025 • 31
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