These Sports Binoculars deliver both fun and function with 4x magnification, a rubberized finish and a carrying case. Tromczynski used them in a creative selfpromo with the theme “Creative Marketing Doesn’t Have to Be Elusive,” pairing the binoculars with a bird-watching concept that represented different services. “It was very successful,” she says. The binoculars are compact and comfortable to hold, and the branding surface allows for a clean imprint that complements the frame. Tromczynski says the concept resonated because it connected directly to her team’s work, turning a simple giveaway into something memorable. SnugZ USA / PPAI 112982, Platinum / snugzusa.com Turn a useful kitchen piece into a brand reminder with the Bamboo Bar Cutting Board With Metal Cheese Cutter. Made from durable bamboo, it features a built-in metal cheese slicer that lifts open from one end and includes an extra wire for backup. Measuring 12x6 inches, it’s compact enough to mail but still large enough to make an impression. A generous decoration area provides clear space for branding or messaging. Whether used at home or sent as a client gift, it pairs everyday function with ongoing visibility. The smooth bamboo grain offers a natural backdrop for engraving, creating a distinct, lasting mark. Calico Promos / PPAI 508405, Standard-Base calicopromos.com The Cork & Craft Journal helps brands express what they stand for. Its cork-covered flap and smooth hardcover offer a natural, understated look. The magnetic closure and ribbon bookmark keep everything in place. Inside the 5x8.5-inch journal are 80 sheets of ruled paper, making it ideal for notes, planning or ideas that shape a brand’s next move. Additionally, through a partnership with 1% for the Planet, 1% of sales are donated to nonprofits dedicated to protecting the planet, aligning well with brands that prioritize accountability and continuity. Journal Books / PPAI 110769, Gold / journalbooks.com Luna is a marketing copywriter at PPAI. 12 • DECEMBER 2025 • PPAI Essentials | Use Case
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