Building Brand Identity From cutting boards to binoculars, Shawna Trom of Avalon Image Group shares her picks for thoughtful products that keep a brand’s personality visible in everyday routines. Compiled by Sarah Luna SHAWNA TROMCZYNSKI, MAS Partner Avalon Image Group PPAI 353782, Standard-Plus Twinsburg, Ohio The Mini Bamboo Blossom Kit makes sustainability feel personal. Each biodegradable bamboo pot includes a seed packet and two coir pellets, along with a full-color wrap that doubles as the main branding space. “These have been so popular with all industries,” Tromczynski says. “They offer full-color wrap and a logo on the biodegradable bamboo pot. Choose from veggies, flowers or herbs, or do a mix.” That mix-and-match planting option lets organizations tailor kits to their message or audience, whether they choose basil, blooms or something in between. The wide imprint area leaves space for design and text while keeping the look clean and natural. As the plants grow, so does recognition, reminding customers of a brand that puts care and creativity first. Illini / PPAI 111235, Gold / illiniline.com inspiring.team / Shutterstock.com 10 • DECEMBER 2025 • PPAI Essentials | Use Case
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