or difficulty level, helping users find the best match for their current role or personal aspirations. Beyond that tailored experience, PPAI Advance gives you the tools to keep moving forward as your career grows. Learning Tools That Grow With You Investing time in a robust education platform like PPAI Advance can directly tie to promo profitability. Companies that encourage their teams to take part in comprehensive training programs yield 218% higher income per employee and 24% higher profit margins, resulting in more productive and profitable teams. PPAI Advance – now home for the Association’s trusted certification programs: the Trained Advertising Specialist (TAS), Certified Advertising Specialist (CAS) and Master Advertising Specialist (MAS) – has a new design with all the features you need for an enhanced, modern user experience. Instead of needing to use multiple logins or visit different websites, industry pros can now access the PPAI Advance platform with a single sign-on via my.PPAI. org. Within your personal dashboard, you can easily track your progress across all enrolled courses. PPAI Advance’s course catalog is easy to navigate, with better search functionality, logical category groupings and an easy-tonavigate interface. This makes it easier for learners to find new content that meets their goals and return to past sessions, following visual cues and simple icons. When users discover a new course to enroll in, they can simply select the course, add it to the cart, confirm enrollment and start learning. RESEARCH SHOWS EFFECTIVE RESKILLING BOOSTS PRODUCTIVITY BY 6-12%, WHILE ALSO IMPROVING LOYALTY AND REDUCING TURNOVER. Prostock-studio / ShutterStock.com For those pursuing MAS certification, the system accommodates a broader, more strategic scope. MAS candidates can expect deeper content centered on leadership, foresight, business culture and high-level industry trends. “Every piece of content, every page layout, every button – it’s all designed to remove friction and help members stay engaged and empowered,” Gibbons-Rauch says. Professional Development Built For The Modern Learner While these tools support growth, the real innovation is how PPAI Advance is designed for today’s learners. The bite-sized, modular courses make learning more convenient in short, digestible segments, boosting retention. They also drive measurable impact. Research shows effective reskilling boosts productivity by 6-12%, while also improving loyalty and reducing turnover. After each video or recorded session, users can take quizzes to reinforce the core learning objectives. You’ll immediately see which questions you answered correctly and where PPAI • NOVEMBER 2025 • 59 PPAI Advance | Must Read
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