That’s one key reason why career-driven learning remains people’s No. 1 motivator. The statistics back it up, with 94% of employees saying they’d stay with a company longer if it invested in career development and 91% viewing continuous learning as essential for career success. PPAI has responded to this need with its reimagined PPAI Advance professional development program. From foundational training to advanced leadership development, this platform offers learning that’s accessible, relevant and aligned with a changing marketplace to support ongoing, role-specific growth. “The CAS program wasn’t just updated – it was reimagined,” says Jessica GibbonsRauch, MBA, MAS, PPAI’s senior manager of professional development. “We stripped it down to the essentials and rebuilt it in a way that matches how professionals want to engage with content today.” Plan A Personal Learning Experience PPAI Advance allows promo professionals to follow a highly personalized learning journey. A refreshed platform, modular course design, easier-to-follow certification tracking and flexible continuing education credits match the needs of professionals at every stage of their careers. The curriculum is designed to reflect the wide range of responsibilities in the promotional products space. Content categories include sales strategy, marketing fundamentals, customer experience, supply chain operations, finance, compliance and leadership. “Our industry is incredibly diverse in the types of roles people hold,” Gibbons-Rauch says. “We made it a point to provide learning opportunities that speak to everyone – from someone brand-new to the industry to seasoned executives looking to refine their leadership approach.” Additionally, several courses explore broader themes, including sustainability, digital transformation and industry ethics. In a business climate where 68% of employees say learning helps them adapt to change, a personalized platform like PPAI Advance helps promo pros stay nimble. All PPAI Advance modules are selfpaced, allowing learners to move through content based on their needs. Courses can be filtered by job function, subject area bpawesome / ShutterStock.com OUR JOB IS TO MAKE THE PATH CLEAR, MODERN AND PERSONALIZED, YOUR JOB IS TO KEEP SHOWING UP CURIOUS, MOTIVATED AND OPEN TO WHAT’S NEXT. —Jessica Gibbons-Rauch, PPAI’s senior manager of professional development 58 • NOVEMBER 2025 • PPAI Must Read | PPAI Advance
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