4 From PPAI “I Wanna Grow Fast” 7 Creative Calendar Essentials 10 In Style Gen Z Vs. Millennial Fashions 14 Solutions Spotlight Online Stores 18 Use Case Work-FromAnywhere Essentials Voices 24 Your Business Before, During & After 26 Responsibility 24 Ideas Making The PPAI Expo More Sustainable 30 Innovation Predictive Selling Must Read 52 Promotional Products Work Score with E-Sports 62 2025 PPEF Scholars 4 Million And Counting For The Future Community 76 Buzzworthy 78 Inside PPAI 81 PPPC Communiqué 83 New Members 87 Datebook 92 Perfect Promo CONTENTS 11.25 VOLUME 49, ISSUE 09 42 Technology Standouts For 2025 These PPAI Pyramid Awards salute state-of-the-art achievements in technology that streamline the customer experience and result in superior outcomes. 34 Why Professional Development Is Important To You And Your Team By combining smart technology, simplified certification and modular learning, PPAI Advance helps members take ownership of their growth. For learners of all levels, it offers a flexible, modern path to professional progress – one course, one credit, one milestone at a time. 56 The PPAI Expo 2026 Preview The industry’s largest and longest-running trade show returns to Las Vegas on January 12 with new features and favorite attractions. 42 56 34 PPAI • NOVEMBER 2025 • 3
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