There’s a place where ideas spark … where the year’s biggest deals are born … and where the entire promotional products industry comes together. It’s a place that’s electric from the moment you walk through the doors – where every glance, every handshake, every display could be the start of something big. Welcome to The PPAI Expo 2026. Returning to Las Vegas, the longest-running and largest promo trade show comes to the Mandalay Bay Convention Center for the 23rd year. Registration is now open. If you’re interested in how to grow your business, help your clients, make connections and level up in branded merchandise, The PPAI Expo is where you need to be. “I couldn’t be more excited, because the biggest and best event in promo is only getting better,” says PPAI President and CEO Drew Holmgreen. “From new ways to connect and fun features across the floor, to big education and the moments of joy that only The PPAI Expo can deliver, this is where our industry comes alive. “Last year, Expo was especially important to me, serving as an amazing way to be introduced to this industry and the incredible people who make up our community. Now, it feels like a homecoming, and I can’t wait to see everyone again.” Advance Yourself On Monday, January 12, The PPAI Expo 2026 kicks off with The PPAI Expo Conference, a one-day educational event with a curated slate of experts from both within and outside the industry to enlighten promo professionals and spark conversation throughout the rest of Expo. The PPAI Expo Conference is full of professional development covering different topics that are important to members, such as leadership, strategy, marketing, sustainability, innovation, technology and more. This is where the best-prepared players in promo gather to sharpen their edge before they even set foot in an exhibit hall. “We certainly need to learn the facts and data and the how-tos, but the sessions that address the behavioral side of the industry and the EQ side of business are just as worthwhile and would “I’ve learned to not schedule the time so tightly where I can’t be social because that’s a really big component of Expo.” – Brian Swift, president, Swift Sourcing 44 • NOVEMBER 2025 • PPAI Must Read | 2026 Expo Preview
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