Distributors, your trip to Las Vegas for The PPAI Expo can pay for itself with this step-by-step guide to securing client wins. By Mason Linn, CAS EVERY JANUARY, THOUSANDS OF us pack our bags and head to Las Vegas for The PPAI Expo. It’s the biggest stage in our industry, with new products, new conversations and a whole lot of energy you won’t find anywhere else. If you’re a distributor, here’s the thing to remember: Your clients will never set foot on the show floor – but they can still benefit from you being there. With the right game plan, Expo isn’t just a week in Vegas; it’s a way to build trust, spark new ideas and, ultimately, grow your sales. Here’s how to make the trip count – in sales earned – before, during and after the show. Before: Ask, Don’t Assume We all like to think we know what our clients want, but the truth is, it’s better to ask. A quick survey or even a couple of phone calls can go a long way. “Hey, I’m headed to the biggest product showcase in our industry. Anything you’d like me to be on the lookout for? Any specific campaigns I should be thinking about for 2026?” It’s simple, but it puts their priorities front and center. Whether it’s sustainable merch, retail-inspired apparel or tech gadgets for recruiting events, now Before, During & After 24 • NOVEMBER 2025 • PPAI Voices | Your Business Naumova Marina / Shutterstock.com
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