PPAI • NOVEMBER 2025 • 13 SPONSORED CONTENT Webstore Technology That Works the Way Distributors Do From simple pop-up shops to complex programs for large organizations, Brand-Driven Tech provides one platform with the features, flexibility and scalability distributors need as their clients grow. DISTRIBUTORS OFTEN juggle a patchwork of online store platforms, creating inef iciencies and making it hard to keep up as clients grow. That’s why BDT was built by a distributor, for distributors, and scales as distributors’ needs and their clients’ need change and grow. “We lived the distributor shoes for nearly 30 years and built tech that matches how distributors sell and helps make sticky customer relationships,” says Tom Hanchette, Founder and President of BDT. The company built this single system to adapt to client needs without requiring a platform switch. Why Distributors Choose BDT BDT provides distributors and their clients with lexibility in product offerings. For one, you can combine stock and on-demand products in the same store and same order. This functionality beats many competitors right out of the gate in providing a highly lexible store platform. “Our Quick Select product selection tools lets your customers merchandising their stores directly, speeding up onboarding and program refreshes,” says Matt Gonzales, director of client experience. Each BDT store can replace multiple standalone programs: a temporary popup, always-open store, print-on-demand program or rewards shop. You only pay when the store is open and can batch orders as needed. Depending on who logs in, end-users see different products, pricing, and shipping methods with advanced security and permission tools. A distributor can also ef iciently manage all stores from a single dashboard and use global updates and reporting. “One distributor manages a hundred stores from a single dashboard,” Born says. BDT’s pricing model protects distributor margins by not charging commissions or taking control of payments. “Why should a distributor have to give up margin on every single order?” Hanchette says. “We’re not holding your money hostage. You own the transaction. With BDT your cost per sales dollar goes down as the customer program grows.” Looking to the future BDT is future-focused and highly responsive. The team quickly implements distributor-requested features, often within a week, and makes relevant enhancements available at no additional cost to all users. “We keep a public change log that shows we’re constantly making updates,” Born says. “We prioritize an intuitive, self-service platform so distributors, who work with their customers 24/7, don’t have to call their tech company.” The fastest growth has been in printon-demand apparel. BDT has integrated with Stahl’s Ful ill Engine and continues expanding its on-demand catalog to help distributors capture more opportunities. BDT also sees growing demand for group rewards and incentive programs, often set up as pop-up shops within existing stores. “We’re revamping our redemption stores with unique features so users can support these programs,” Born says. Build your irst store risk free Distributors can sign up and design their irst client store in minutes, with no upfront costs. “Distributors can walk into a customer with a store already built, and there’s no charge until it goes live,” Born says. “Our platform works for any program, from uniforms to recognition to sales incentives, and once you land that irst program, it gives you the foundation to win the next.” Ready to wow your clients and earn more sales by setting up an online store to capture department orders, reward and recognition programs, and other opportunities? Visit BrandDrivenTech.com to create free sample stores you can use to win your next big opportunity!
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