1. One Band, Two Brothers And Millions In Merch Oasis, which disbanded in 2009 after Noel Gallagher rejected his brother’s pitch to plug his personal fashion label while on tour, reunited for Live ’25, a 41-date tour that began in July. At the center of it all: adidas. The Oasis x adidas Originals collection is linked straight from the band’s official site, featuring the Gallagher brothers’ throwback favorites: Firebird tracksuits, football jerseys and logo tees shouting “Definitely Maybe 30” in big bold nostalgia. The campaign, Original Forever, is classic Oasis: unapologetically British and mildly hostile, with one aggressively united eyebrow. And adidas isn’t going it alone. Abercrombie, PacSun, American Eagle and Gap are all riding the Oasis wave with officially licensed gear. There’s even an Amazon storefront, stocked with reissues, box sets and hoodies so perfectly faded you can almost smell the Marlboro Lights and CK One. Oasis’s Live ’25 Tour is expected to gross over $520 million in ticket revenue alone, with each Gallagher brother projected to pocket around $65 million. Including merchandise, sponsorships and licensing, the tour’s total direct earnings could exceed $130 million per Gallagher. But don’t expect any joint interviews. Or hugging. Or much of anything resembling emotional closure. The only thing they can agree on? The tour is happening, and the more merch, the better. 2. Bananas And Blacklights Are Taking Over Baseball The Savannah Bananas have gone from scrappy summer league to a national touring sensation with sold-out games (shoutout Fenway Park), live ESPN coverage and its very own cruise. The key to the team’s success? Setting the rule book on fire. Games are capped at two hours. If a fan catches a foul ball? That’s an out. Umpires twerk. Players break into dance mid-inning. Expect stilts. Kilts. Dry ice. Trick plays. Backflips. And yes, a senior citizen dance crew called the Banana Nanas. Because nobody puts granny in a corner. Banana Ball has morphed into a full-blown league, complete with rival teams like the Party Animals, Firefighters and Texas Tailgaters – each with their own outlandish shticks and merch to match. The Virginia-based Tri-City Chili Peppers took one look at the Bananas and said, “Cool. Now let’s turn off the lights.” That’s how Cosmic Baseball was born: a blacklight rebrand of the game with more neon than an early 2000s rave. That means a glowing ball, glowing bats, glowing bases, glowing uniforms, glowing – well, just about everything. And of course, fans show up with branded merch, all blacklight friendly: Chili Pepper jerseys, T-shirts, hats, cups, stickers, pens, plushies, foam fingers – you name it, it’s available and it’ll shine bright in the stands. Promo Is Definitely, Not Maybe, In High Demand Branded merch has fueled the reunion of one of the biggest bands of the ’90s. Compiled by Sarah Luna Ink Drop / Shutterstock.com Photo courtesy of shopchilipeppers.com 88 • OCTOBER 2025 • PPAI Community | Buzzworthy
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