If this calendar is helpful or if you have ideas for ways that we can better provide this information, email the editors at magazine@ppai.org Exceptional Promotions SPECIAL OBSERVANCES CALL FOR Use these key dates and seasonal celebrations to spark creative campaigns your clients will love. Compiled by Sarah Luna NOVEMBER NATIONAL PEANUT BUTTER LOVERS MONTH Product Idea: Dill Herb Seeds make any campaign a big dill, delivering the fresh herb that gives pickles their signature taste. A sunny windowsill or small pot is all it takes to grow spring-ready dill for homemade pickles or countless other dishes. Each envelope contains at least 200 seeds and offers ample space for custom branding. Packaged for easy planting with clear instructions, these seeds offer a hands-on way to grow your client’s brand. Unicorn Line / PPAI 111031, Standard-Plus unicornline.com 5 NATIONAL STRESS AWARENESS DAY 14 NATIONAL PICKLE DAY 17 NATIONAL TAKE A HIKE DAY NATIONAL TIE MONTH Product Idea: Sweeten any campaign with the authentic flavor of Maple Shape Candies. Shaped like the iconic leaf and individually packaged for freshness, each piece is made with simple, highquality ingredients that will appeal to any taste bud. Packaged together in a burlap bag that adds gift appeal and rustic charm, the candies have a two-year shelf life, making them a memorable treat for any event program or campaign. Yorkn / PPAI 599060, Standard-Base / yorkn.com 4 NATIONAL SOCK DAY 8 NATIONAL CROSSWORD PUZZLE DAY 17 NATIONAL MAPLE SYRUP DAY NATIONAL SOUP MONTH Product Idea: Trivia gets a playful twist with the Delightfully Useless Trivia set by Brass Monkey featuring 200 quirky questions from TV sitcoms to true crime. The set is organized by theme and has three ways to play. The compact design and multiple branding options make it an effortless fit for client gifting, event giveaways or a marketing campaign that calls for something fun, memorable and a little unexpected. The Book Company / PPAI 218850, Standard-Base thebookco.com 4 NATIONAL TRIVIA DAY 15 NATIONAL BAGEL DAY 21 SQUIRREL APPRECIATION DAY DECEMBER JANUARY PPAI • OCTOBER 2025 • 7
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