SILVER The Chest PM Washington, Missouri Inspiration To Weather The Storm Objective: For attendees at a HALO sales team meeting in Put-In-Bay, Ohio, The Chest demonstrated how a well-thought-out kit can tell a story about an event, location and brand while highlighting top products. Strategy & Execution: The theme for the kit centered around the Battle of Lake Erie, a key event in the War of 1812. The battle took place at Put-in-Bay, Ohio, under the command of Commodore Oliver Hazard Perry, who is immortalized with a monument there. The products selected tied in with that theme and gave recipients idea starters to help them persevere and “sail to success.” Included were a puzzle, ornament, wine glass, water bottle, key chain, calendar, luggage tag, trivia card deck and a trunk filled with candy. Each kit was shrink-wrapped and shipped directly to recipients before the meeting. Results: During the event, the kit was mentioned frequently, and the trivia cards were used on site by several attendees. The Chest received many compliments for the creativity and cohesiveness of the kit. Filipski is a freelance writer and former director of publications at PPAI. 82 • OCTOBER 2025 • PPAI Must Read | Pyramid Awards In Marketing
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