SILVER HPG Brands Braintree, Massachusetts This Campaign Hits A Sweet Spot Objective: To promote its SugarSpot product line’s new Oh So Sweet Gift Set and encourage industry influencer engagement via social media to boost awareness and sales, HPG launched a playful campaign based on an old favorite. Strategy & Execution: Playing off the beloved children’s game Candy Land, HPG designed a custom board game called “Brandy Land” using SugarSpot candies as game pieces. Since previous HPG engagement campaigns had sparked customer inquiries about purchasing the featured products, the supplier was confident that incorporating the gift set into a playful and highly creative campaign would increase interest and visibility among distributors. Results: From the 50 distributor partners who received the promotion, 10 filmed and posted social media reels showcasing the board game. In total, more than 3,000 impressions were generated on social media as a result of user generated content and internal content shared by HPG. Since the campaign launch, traffic to the SugarSpot landing page has increased by 68.8% and SugarSpot sales have increased by 55.3% year over year. Supplier Sales Support Materials GOLD Storm Creek Eagan, Minnesota 2025 Catalog: Sustainability in Every Stitch Objective: Storm Creek wanted its 2025 catalog to engage and inspire distributors with a visually appealing and information-rich resource that reinforced its brand. Strategy & Execution: Products were selected that showcased a diverse range of styles and colors reflecting current retail trends, and the catalog incorporated the tagline “Sustainability in Every Stitch” to reinforce the company’s eco-friendly products and ethical production practices. The catalog also used icons and product callouts showing the number of bottles upcycled in the creation of garments. To further educate distributors, the catalog was paired with webinar education focused on style and sustainability, along with updated showroom signage and a zipper pull sample ring showcasing all 16 available colors. Results: The promotion resulted in 1,300 catalog preorders, 2,100 online catalog views, 183 webinar attendees and on-demand views, and an average of 146 more website sessions on each day following the catalog’s launch and distribution. The cherry on top was a 21% boost in online sales. PPAI • OCTOBER 2025 • 81 Pyramid Awards In Marketing | Must Read
RkJQdWJsaXNoZXIy NzU4OQ==