GOLD Whitestone Austin, Texas Pizza Prospecting In NYC Objective: Whitestone leveraged the universal love of pizza to open doors with prospective clients, establish valuable connections and land meetings. Strategy & Execution: The centerpiece of the Pizza Prospecting campaign was delivering hot 14-inch pizzas in custom-branded pizza boxes to 50 high-profile experiential marketing agencies in New York City. To ensure the pizzas arrived piping hot, the company purchased pizza delivery bags from Amazon and coordinated with local pizza shops in advance to have the pies ready for pickup. Each delivery was made to three to five people within the agency to ensure someone was available to receive it. Results: For a relatively small investment, the campaign led to more than $4.5 million in lifetime, invoiced business from the targeted prospects. This demonstrates the power of creative outreach and how a simple, thoughtful gesture can translate into significant long-term value. SILVER HALO Sterling, Illinois Special Delivery: The Q2 Box Objective: The HALO Inbox program aimed to drive brand awareness, engage prospects and reactivate dormant accounts through curated promotional products. Each quarterly box delivered to clients and prospects emphasized creativity and practical solutions in branded merchandise. Modeled after subscription boxes, it delivered a memorable experience at no cost to recipients. Strategy & Execution: Each quarter, a theme was selected to align with current market trends, with the Q2 box focusing on outdoor events. The curated products included a collapsible water bottle, trendy hip pack, solar-powered charger, sunburn alert stickers and retro sunglasses. The execution of this project relied on the expertise of members across the team, including those who developed the box and its product, those who provided mailings lists of clients and prospects and those who assembled and distributed the boxes. Upon delivery, recipients were notified by their account executive who could discuss the contents and provide further assistance. Results: The program generated $84,000 in sales, demonstrating a positive return on investment against the program cost. 80 • OCTOBER 2025 • PPAI Must Read | Pyramid Awards In Marketing
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