Self-Promotion GOLD Facilisgroup Brentwood, Missouri A High-Flying Supplier Showcase Objective: The primary objective of the 2024 Supplier Showcase in Atlanta was to unite 1,000 Facilisgroup distributor partners and preferred suppliers to celebrate, connect and learn. Strategy & Execution: Facilisgroup’s Supplier Showcase is a well-loved event, but to elevate it further, a travel theme was selected and woven throughout the multi-day experience. One example was the “Achiever’s Lounge” for top-selling sales reps that was modeled after a first-class luxury airline cabin, complete with window seat backdrops and a minibar. Placards and other branded materials throughout the venue were designed to resemble postcards, maps and signage in airport terminals. Results: Distributor partners reported a solid satisfaction level of 8.34 out of 10, while owners and key managers expressed even higher satisfaction at 8.62. Both groups indicated a high intent to return. GOLD PCNA New Kensington, Pennsylvania Building A Loyalty And Rewards Program Objective: The supplier launched its PCNA+ loyalty and rewards program in March 2024 to foster business growth for independent distributors by offering exclusive advantages and incentives that help secure additional deals. Much like an airline loyalty program, PCNA+ features four tiers, with each level unlocking progressively greater rewards. Strategy & Execution: The launch featured a customized welcome email sent to all eligible customers providing PCNA+ status and outlining the specific benefits they could access at their current level. Additionally, a tailored web experience allowed them to log in to their PCNA accounts to view their benefits and progress toward the next tier of the program. Throughout the program, members were offered special promotions aligned with their status. A custom webinar series, “PCNA+ Knowledge Series,” offered exclusive educational content. Results: Since the launch, customers at Level 1 have increased their sales with PCNA by 53% year-to-date. Additionally, more than 800 customers have progressed to a higher level within the program. Additionally, email communications have achieved an impressive average open rate of 45% and the webinar earned an average rating of 4.67 out of 5. PPAI • OCTOBER 2025 • 79 Pyramid Awards In Marketing | Must Read
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