GOLD Facilisgroup Brentwood, Missouri A Taste Of The Holiday Season Objective: “A Taste of the Holiday Season” is a video featured in The Folio, the company’s email newsletter that shares news and trends from Facilisgroup’s unique perspective and positions it as an industry disruptor. Strategy & Execution: In this episode, inspired by classic Buzzfeed videos, employees taste-tested trending holiday treats provided by preferred suppliers. Video clips were shared across social media platforms to drive traffic to the full video on The Folio landing page hosted on Facilisgroup.com. Results: The video received 3,000 views, creating a buzz within the supplier community to participate in future projects in The Folio. SILVER commonsku Toronto, Ontario Inspiring Listeners With Seth Godin Objective: A podcast episode titled “The Song of Significance” was developed to inspire and engage listeners by discussing how businesses and individuals can strive for more meaningful work, lead with purpose and make a positive impact. Strategy & Execution: Author Seth Godin was chosen as the guest speaker based on his expertise in leadership and marketing and his message of creating significant, meaningful work environments. The episode centered around transforming workplaces into environments where employees can do purposeful, important work, and the podcast was timed with the release of his latest book, The Song of Significance, from which themes in the podcast were taken. A book giveaway was also tied to the episode. The podcast was distributed through commonsku’s skucast podcast platform, email newsletters, social media and on its website. Results: The podcast resulted in 719 plays and 4,000 YouTube views within the eligibility period, making it one of commonsku’s top-performing podcast episodes in 2023. Hello there! Welcome to The Folio newsletter, your look into the latest in promo news and industry content delivered straight to your inbox. In this week’s drop, we’ll take a look at… A Taste of the Holidays ☃ It’s time to get into the holiday spirit! In our latest video, we tasted a few holiday-themed treats from some of our favorite suppliers in our holiday taste test. Try not to drool too much as our team tries these mouth-watering treats. — WATCH HERE What’s Trending with Gemline In our latest edition of The Folio Presents, we sat down with Suzanne Simpson, Strategic Accounts Manager and Pam Stauffer, Director of Design for Gemline to get a recap on the top trends that took over promo this year and what you should keep an eye out for in 2024. — LISTEN HERE Must Read | Pyramid Awards In Marketing
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